To effectively position your business on Instagram, it is crucial to highlight its unique selling points and how it stands out from competitors. This could involve emphasizing the quality, innovation, or exclusivity of your products or services. If your business is new, consider leveraging current market trends and consumer interests to create a compelling narrative that resonates with potential customers.
The ideal customer profile for your business will depend on the nature of your products or services. Generally, Instagram users tend to be younger, tech-savvy, and visually oriented. Here are a few illustrative examples of target customers:
To reach your target customers effectively, consider collaborating with the following types of influencers:
Here are some content topics and ideas that align with your brand and have the potential to go viral:
By leveraging these strategies, you can effectively promote your business on Instagram and reach your target customers through the right influencers.
Extracted from Campaign Brief & Market Analysis