Ideal sind Micro-Influencer mit einer engagierten Community, die sich für Wohnen, Immobilien, Interior Design oder Finanzen interessiert. Authentizität und eine glaubwürdige Präsentation sind wichtig. Die Influencer sollten idealerweise selbst zur Zielgruppe gehören oder diese gut erreichen können.

Product Positioning

The app, a platform for renting and buying apartments and houses, can be positioned as a modern, user-friendly solution to the often-complex real estate market. It can be marketed as a tool that simplifies the search process, offers transparency, and caters to a diverse range of needs, from students seeking affordable rentals to families looking for their dream homes and investors seeking lucrative opportunities. A fresh angle could be to emphasize the platform's community aspect, fostering connections between renters, buyers, and property owners.

Target Customers

The ideal customer profile includes:

• Students: Young adults seeking affordable and convenient housing options near universities or colleges. They are typically budget-conscious and value ease of use and accessibility through mobile devices. Example: A 22-year-old student named Sarah looking for a studio apartment near her university.

• Young Professionals: Individuals in their late 20s and early 30s starting their careers and looking for stylish apartments in urban areas. They prioritize location, amenities, and a vibrant social scene. Example: A 28-year-old marketing specialist named David looking for a modern apartment in the city center.

• Families: Couples with children seeking spacious houses in family-friendly neighborhoods with good schools. They value safety, community, and access to parks and recreational facilities. Example: A family with two young children looking for a house with a garden in a suburban area.

• Homeowners: Individuals looking to sell their property quickly and efficiently. They value a platform that offers broad exposure and simplifies the selling process. Example: A retired couple looking to downsize and sell their family home.

• Investors: Individuals seeking to purchase properties for rental income or capital appreciation. They value data-driven insights, market analysis, and access to a wide range of investment opportunities. Example: An investor looking for a multi-family property with high rental yield.

Potential Influencer Matches

Given the target audience and the app's functionality, suitable influencer types include:

• Lifestyle Influencers: These influencers can showcase how the app fits into their daily lives, highlighting the convenience and ease of finding suitable housing. They can target students, young professionals, and families.
• Interior Design Influencers: These influencers can focus on the aesthetic aspects of finding a home, showcasing properties with appealing interior design and offering tips on decorating and furnishing spaces. They can target homeowners and young professionals.
• Financial/Investment Influencers: These influencers can educate their audience on the benefits of investing in real estate and how the app can facilitate the process. They can target investors and individuals interested in building wealth.
• Family/Mom Influencers: These influencers can share their experiences of finding a family-friendly home using the app, emphasizing the importance of location, safety, and community. They can target families.
• Student Influencers: These influencers can share their experiences of finding student accomodation using the app, emphasizing the importance of location, price and community. They can target students.

Enriching the user's requirements, it's beneficial to look for influencers with a genuine interest in real estate or home-related topics. Engagement rate is also crucial; influencers with high engagement, even with a smaller following (up to 30,000 as specified), can be more effective than those with a larger but less engaged audience.

Content Creation Ideas

• General Ideas:

  • "A Day in My Life" series showcasing how the app simplifies the process of finding a new home.
  • Tutorials on how to use the app's features, such as filtering options and saving favorite properties.
  • Behind-the-scenes tours of interesting properties listed on the app.
  • Interviews with satisfied users sharing their success stories.
  • Live Q&A sessions with real estate experts answering questions about renting, buying, and investing.

• Creative Ideas:

  • "Dream Home Makeover" contest where users submit their ideal home descriptions, and the winner gets a virtual makeover consultation with an interior designer.
  • "Apartment Hunting Challenge" where influencers race against the clock to find the perfect apartment using the app.
  • Partner with local businesses to offer exclusive discounts to app users.
  • Create a series of short, engaging videos showcasing the unique features of different neighborhoods.
  • Develop interactive quizzes to help users determine their ideal home style and location.