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Brief

"im looking for INSTAGRAM influencer with mostly usa audience, between 30,000 - 300,000 followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks..."

im looking for INSTAGRAM influencer with mostly usa audience, between 30,000 - 300,000 followers on INSTAGRAM that talks about kids, ready to camp, back to school, mom hacks...

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on products or services related to children, camping, back-to-school preparations, and mom hacks. These categories indicate a family-oriented brand that aims to provide practical solutions for parents, particularly mothers, who are managing the needs of their children. The brand can be positioned as a go-to resource for parents looking for innovative, convenient, and effective products or tips to enhance their family life.

Target Customers

The ideal customer profile for this brand would be:

  • Parents, especially mothers: Primarily in the USA, who are active on Instagram and seek advice, tips, and products that can make their parenting journey easier.
  • Age Group: Typically between 25-45 years old.
  • Interests: Parenting tips, children's products, camping and outdoor activities, back-to-school essentials, and life hacks for managing a household.
  • Examples:
    • A mother of two young children looking for efficient back-to-school supplies.
    • A family planning a camping trip and needing kid-friendly camping gear.
    • Parents searching for practical mom hacks to streamline daily routines.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  • Parenting Influencers: These influencers share content related to parenting tips, children's products, and family activities. They can effectively reach parents looking for advice and product recommendations.
  • Lifestyle Influencers: Focused on family life, these influencers often share content about home organization, mom hacks, and daily routines, appealing to parents seeking practical solutions.
  • Outdoor and Adventure Influencers: Influencers who focus on family-friendly outdoor activities and camping can attract parents interested in planning trips and outdoor experiences with their children.
  • Educational Influencers: Those who provide back-to-school tips, educational resources, and product reviews can engage parents preparing for the school year.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content topics and ideas:

  • Back-to-School Essentials: Create posts or stories featuring must-have products for the new school year, including reviews and tips for parents.
  • Camping with Kids: Share guides and checklists for family camping trips, highlighting essential gear and fun activities for children.
  • Mom Hacks: Develop a series of posts or videos showcasing clever hacks to simplify parenting, from meal prep to organizing school supplies.
  • Product Reviews and Giveaways: Collaborate with influencers to review your products and host giveaways, encouraging engagement and expanding reach.
  • Day-in-the-Life: Have influencers share a day-in-the-life vlog or story, incorporating your products into their daily routines to demonstrate practical use.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Instagram influencers for moms and kids
Campaign Objectives
Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience.
Influencer Persona
Micro to macro influencers who are parents, particularly moms, based in the USA, and create content about parenting, kids, camping, back to school, and mom hacks.
Content Themes
#MomHacks #BackToSchool #FamilyCamping
#1
Bumps and Bottles | Parenting Products, Tips, and Hacks
Bumps and Bottles | Parenting Products, Tips, and Hacks
@bumpsandbottles
United States
🖤 Sharing Parenting Products & Mom Hacks 🛒 Discover Must-Have Kids’ Gear & Toys 🌈 Also at @prettypretendplay for Toy Fun 💌 Mallory@socialxtalent.com
Followers
130.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This Instagram influencer focuses on mom hacks and parenting tips, which aligns well with the brand's content ideas. However, the follower count is not provided, making it difficult to determine if they meet the brand's requirements.
#2
Michelle Rivard
Michelle Rivard
@michelle.rivard.lol
Canada
your fav🇨🇦 #voiceactor! @ednatalentmanagement as heard on @budlightliving @westjet @eggo_ca @7up @lushcosmetics @canadiantire +much more
Followers
1.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This Instagram influencer focuses on mom hacks and parenting, which aligns well with the brand's content ideas. However, the follower count is not provided, making it difficult to determine if they meet the brand's requirements.
#3
Judith | Ordnung • Organisation • Lifehacks für Familien
Judith | Ordnung • Organisation • Lifehacks für Familien
@youdidblog
Germany
🧽 Putzpläne & Haushaltstipps für mehr Ordnung 📋Organisiere deinen Alltag mit Routinen & Checklisten 💫Momhacks einer (👧🏻👧🏻🧒🏼👶🏻) Mama Blog ⬇️
Followers
69.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This Instagram influencer focuses on mom hacks and family tips, which aligns well with the brand's content ideas. However, the follower count is not provided, making it difficult to determine if they meet the brand's requirements.
#4
Moms Love Hacks
Moms Love Hacks
@momslovehacks
United States
✨ Finding all of the tips and tricks across the internet to help make motherhood easier and more fun✨ 💌 momslovehacks@gmail.com
Followers
468.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This influencer focuses on mom hacks and parenting tips, which aligns well with the brand's content ideas. However, the follower count is not provided, making it difficult to determine if they meet the brand's requirements.
#5
Karissa Stevens
Karissa Stevens
@karissastevens_
US
IG- karissastevens_ 📬karissastevens.collabs@gmail.com
Followers
749.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This TikTok influencer has a significant following and creates content about mom hacks and parenting, but the platform does not match the brand's requirement for Instagram influencers.
#6
Lena.boston
Lena.boston
@lena.boston
US
✨Lifestyle and motherhood ✨ Collaboration ⬇️ 💌alenabrianleo@gmail.com
Followers
281.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking Instagram influencers with 30,000 - 300,000 followers, primarily based in the USA, who create content about kids, camping, back to school, and mom hacks. Ideal influencers should have a strong engagement with a parent-focused audience."
This TikTok influencer focuses on mom hacks and saving money, which aligns with the brand's content ideas. However, the platform does not match the brand's requirement for Instagram influencers.