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Brief

"Instagram, Bulgaria, Women, 15 000 - 25 000 followers"

Instagram, Bulgaria, Women, 15 000 - 25 000 followers

Research Insight & Analysis

Product Positioning

The query does not specify a particular product or service. However, given the focus on Instagram influencers in Bulgaria, targeting women with 15,000 to 25,000 followers, we can infer that the product or service is likely aimed at a female audience within this region. The product positioning should emphasize aspects that resonate with Bulgarian women, such as local culture, trends, and preferences.

Target Customers

The ideal customer profile would be Bulgarian women who are active on Instagram and follow influencers within the 15,000 to 25,000 follower range. These women are likely to be interested in fashion, beauty, lifestyle, and possibly local events or products. They are typically aged between 18-35, tech-savvy, and value authenticity and relatability in the influencers they follow.

Illustrative Examples:

  1. Young Professionals: Women in their mid-20s to early 30s who are building their careers and are interested in fashion, beauty, and lifestyle tips.
  2. University Students: Younger women aged 18-24 who are exploring their personal style and are influenced by trends and peer recommendations.
  3. Mothers: Women in their late 20s to early 30s who are balancing family life and personal interests, looking for practical and stylish solutions.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with 15,000 to 25,000 followers are ideal for this campaign. They tend to have higher engagement rates and a more loyal following compared to larger influencers. They can provide authentic and relatable content that resonates well with the target audience.

Types of Influencers:

  1. Fashion Influencers: They can showcase clothing, accessories, and beauty products, providing styling tips and reviews.
  2. Lifestyle Influencers: They can promote a wide range of products from home decor to fitness, sharing their daily routines and personal experiences.
  3. Beauty Influencers: They can focus on makeup, skincare, and haircare products, offering tutorials and honest reviews.

Content Creation Ideas

General Ideas:

  1. Product Reviews: Influencers can provide detailed reviews of the product, highlighting its features and benefits.
  2. Giveaways: Organize giveaways to increase engagement and attract new followers.
  3. Tutorials: Create step-by-step guides or tutorials on how to use the product effectively.

Creative Ideas:

  1. Behind-the-Scenes: Share behind-the-scenes content of how the product is made or the story behind the brand.
  2. User-Generated Content: Encourage followers to share their own experiences with the product using a specific hashtag.
  3. Collaborations: Partner with multiple influencers to create a series of themed content, such as a week-long challenge or a collaborative video series.

By focusing on these strategies, the campaign can effectively reach and engage the target audience, leveraging the influence and authenticity of micro-influencers in Bulgaria.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Instagram influencers in Bulgaria, women
Campaign Objectives
Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience.
Influencer Persona
Female Instagram influencers in Bulgaria with a follower count between 15,000 and 25,000.
Content Themes
#BulgarianInfluencer #BulgariaLifestyle #BulgariaFashion
#1
Nansy
Nansy
@nana_uzunova
Bulgaria
beauty | fashion | lifestyle ✉️ nansymakeup@gmail.com Co-founder of @beautifulnotes_planners
Followers
12.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on beauty, fashion, and lifestyle, which aligns well with the brand's content ideas. However, their follower count is below the desired range.
#2
Yoana P. Kamenova | Social media guru | Lifestyle blogger
Yoana P. Kamenova | Social media guru | Lifestyle blogger
@yoanakamenova_
Bulgaria
•Lifestyle блог на една различна 20-годишна •Travel 13 | •Outfits | •Beauty | •Lifehacks •За партньорства: @pr_yoanakamenova
Followers
10.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on lifestyle, travel, and beauty, which aligns well with the brand's content ideas. However, their follower count is below the desired range.
#3
Iordanova Vencislavova Ilona
Iordanova Vencislavova Ilona
@ilona.iordanova
BG
Photomodel Influencer Оwner accessories brand https://il.efrea.com/
Followers
3.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on fashion and accessories, which aligns with the brand's content ideas. However, their follower count is below the desired range.
#4
Veni Popova🌹
Veni Popova🌹
@veni_ap_
Bulgaria
🇧🇬 Bulgaria Sofia/Nessebar 🌸 ASIAN CULTURE AND MORE 🌸 👩‍⚖️ INFJ-T 👭Taken
Followers
8.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on Asian culture and travel, which partially aligns with the brand's content ideas. However, their follower count is below the desired range.
#5
Konstantina Zhivova_INLY
Konstantina Zhivova_INLY
@konstantina_showme
Bulgaria
Follow my art @inly_arte 🎨 Owner: @le_salon_sofia Winner 🥇 “MOST” 2023 Exhibitions in: Austria 🖼 France🖼Italy🖼Spain🖼Greece
Followers
34.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on art and fashion, which aligns with the brand's content ideas. However, their follower count is significantly higher than the desired range.
#6
Katerina Nik
Katerina Nik
@katerinanik_makeup
Bulgaria
*Business mentor* Traveller* *Makeup artist and hair stylist* Професионални курсове по грим ***
Followers
8.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for female Instagram influencers based in Bulgaria with 15,000 to 25,000 followers. Ideal candidates should create engaging content relevant to their audience."
This influencer focuses on business mentoring, travel, and makeup, which partially aligns with the brand's content ideas. However, their follower count is below the desired range.