The query does not specify a particular product or service, but it does mention a location: Playa del Carmen, Quintana Roo, Mexico. This suggests that the campaign might be targeting a local audience or promoting a product/service relevant to that area. Given the popularity of Playa del Carmen as a tourist destination, the product could be related to travel, hospitality, lifestyle, or local experiences.
Based on the location, the ideal customer profile could include:
Illustrative examples:
By leveraging influencers who resonate with these target audiences and content ideas, the marketing campaign can effectively reach and engage potential customers in and around Playa del Carmen, Quintana Roo, Mexico.
Extracted from Campaign Brief & Market Analysis