Influencers who are based in Thailand, active on Instagram, and create video content promoting kindness and positive actions.

Product Positioning

The user's query is about finding Instagram influencers in Thailand who post videos with the #kindness tag. This suggests a campaign focused on promoting kindness, possibly related to a social cause, charity, or a brand that values and promotes kindness as a core message. The product or service can be positioned as one that supports and encourages positive social behavior, aligning with values of empathy, compassion, and community support.

Target Customers

The ideal customer profile for this campaign would likely include:

• Young Adults (18-35 years old): This age group is highly active on social media and is more likely to engage with content that promotes social causes and positive messages.
• Socially Conscious Individuals: People who are interested in social causes, charity work, and community support.
• Thai Residents: Since the campaign is focused on influencers in Thailand, the target audience would primarily be Thai residents who understand and appreciate local culture and language.

Illustrative examples:

• A 25-year-old Thai woman who follows lifestyle and motivational influencers.
• A 30-year-old Thai man who is interested in community service and social causes.
• A 20-year-old university student in Thailand who is active on social media and engages with content related to kindness and empathy.

Potential Influencer Matches

Types of Influencers

1. Lifestyle Influencers:

   • These influencers often share their daily lives, including acts of kindness and positive messages. They can reach a broad audience and inspire their followers to engage in similar behaviors.

2. Motivational Speakers:

   • Influencers who focus on personal development and motivation can effectively promote the message of kindness. Their followers are likely to be receptive to content that encourages positive social behavior.

3. Charity and Social Cause Advocates:

   • Influencers who are known for their involvement in charity work and social causes can lend credibility to the campaign. Their followers are already interested in making a positive impact.

4. Local Celebrities:

   • Thai celebrities who are active on Instagram and known for their philanthropic efforts can attract significant attention to the campaign.

Enriching User's Requirements

• Engagement Rate: Look for influencers with high engagement rates to ensure that the message of kindness reaches an active and responsive audience.
• Content Quality: Ensure that the influencers produce high-quality video content that aligns with the campaign's message.
• Authenticity: Choose influencers who genuinely care about kindness and social causes to maintain authenticity.

Content Creation Ideas

General Ideas

1. Acts of Kindness Challenges:

   • Encourage influencers to start a challenge where they perform and document random acts of kindness, tagging others to do the same.

2. Storytelling:

   • Influencers can share personal stories or stories from their followers about acts of kindness that have made a significant impact on their lives.

3. Collaborations:

   • Partner with multiple influencers to create a series of videos that highlight different aspects of kindness and how it can be practiced in daily life.

Creative Ideas

1. Kindness Diaries:

   • Influencers can create a video diary series documenting their daily acts of kindness over a month, showing the cumulative impact of small positive actions.

2. Kindness in Culture:

   • Highlight traditional Thai acts of kindness and how they are practiced in modern society, creating a connection between cultural heritage and contemporary values.

3. Interactive Campaigns:

   • Use Instagram features like polls, Q&A, and live sessions to engage followers in discussions about kindness and encourage them to share their own experiences.

By leveraging these strategies, the campaign can effectively promote the message of kindness and engage a wide audience in Thailand.