Female, aged 18-35, based in Australia, focusing on skincare, beauty, or lifestyle content on Instagram.

Product Positioning

The product or service being promoted is likely related to skincare, specifically targeting individuals with sensitive skin. In the existing market, this product can be positioned as a specialized solution for sensitive skin, emphasizing its gentle and effective formulation. Highlighting unique ingredients or dermatological testing can differentiate it from competitors. A fresh angle could involve promoting the product's compatibility with various skin types, including sensitive skin, and its ability to provide soothing and nourishing benefits.

Target Customers

The ideal customer profile includes women in Australia who are conscious about skincare and have sensitive skin. These customers are likely to be in the age range of 18-35, interested in beauty and wellness, and active on social media platforms like Instagram. They value authenticity and are looking for products that are safe, effective, and recommended by peers or influencers they trust.

Illustrative examples of target customers:

• A 25-year-old woman living in Sydney who follows beauty influencers and is always on the lookout for skincare products that cater to sensitive skin.
• A 30-year-old professional in Melbourne who prefers natural and hypoallergenic skincare products and engages with content about skincare routines and tips.
• A 22-year-old student in Brisbane who is interested in beauty trends and seeks recommendations from influencers with similar skin concerns.

Potential Influencer Matches

The ideal influencers for this campaign are micro-influencers on Instagram with under 10k followers, who focus on skincare and beauty content. These influencers should have a genuine connection with their audience and share personal experiences with sensitive skin.

Types of influencers:

• Skincare enthusiasts who regularly post about their skincare routines and product reviews, providing honest feedback and tips for sensitive skin.
• Beauty bloggers who create content around makeup and skincare, emphasizing products that are gentle and suitable for sensitive skin.
• Lifestyle influencers who incorporate skincare into their broader content, appealing to followers interested in overall wellness and self-care.

These influencers can effectively reach the target customers by sharing relatable stories, demonstrating product usage, and engaging with their audience through comments and direct messages.

Content Creation Ideas

• Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials showcasing the product's application and benefits for sensitive skin. This content can include before-and-after comparisons and personal testimonials.

• Skincare Routines: Collaborate with influencers to develop content around daily or nightly skincare routines, highlighting how the product fits seamlessly into their regimen for sensitive skin.

• User-Generated Content Campaigns: Encourage followers to share their experiences with the product using a specific hashtag, creating a community of users with sensitive skin who can connect and share tips.

• Educational Content: Develop posts or stories that educate the audience about the importance of using products formulated for sensitive skin, including expert tips and advice from dermatologists.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer questions about sensitive skin care and demonstrate the product's effectiveness in real-time.