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Brief

"Japanese woman, 20s to 40s, posts about skin care and makeup, number of followers less than 50,000, not affiliated with an agency"

Japanese woman, 20s to 40s, posts about skin care and makeup, number of followers less than 50,000, not affiliated with an agency

Research Insight & Analysis

Product Positioning

The brand or product in question appears to be related to skincare and makeup, targeting Japanese women in their 20s to 40s. In the existing market, this product can be positioned as a high-quality, reliable, and effective solution for skincare and makeup needs. Given the competitive nature of the beauty industry in Japan, emphasizing unique selling points such as natural ingredients, innovative technology, or specific benefits (e.g., anti-aging, hydration, or skin brightening) can help differentiate the product.

For new products, consider positioning them as cutting-edge or trendsetting, leveraging the latest beauty trends in Japan. Highlighting endorsements from dermatologists or beauty experts can also add credibility and appeal.

Target Customers

The ideal customer profile for this product includes:

  • Age Group: Women in their 20s to 40s
  • Location: Japan
  • Interests: Skincare, makeup, beauty trends, and self-care
  • Behavior: Active on social media, follows beauty influencers, seeks product recommendations and reviews online
  • Income Level: Middle to upper-middle class, willing to invest in quality beauty products

Illustrative Examples

  1. Yuki, 25: A young professional working in Tokyo, Yuki is always on the lookout for the latest beauty trends and enjoys experimenting with new skincare routines and makeup looks.
  2. Aiko, 35: A mother of two from Osaka, Aiko values effective and time-saving beauty products that help her maintain a youthful appearance despite her busy schedule.
  3. Mika, 42: A businesswoman from Kyoto, Mika prefers high-end skincare products that offer anti-aging benefits and are backed by scientific research.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with followers ranging from 10,000 to 50,000 can be highly effective. They often have a more engaged audience and can provide authentic reviews and recommendations. Look for influencers who:

  • Regularly post about skincare and makeup
  • Have a genuine and relatable personality
  • Engage actively with their followers through comments and direct messages

Niche Beauty Bloggers

Niche beauty bloggers who focus specifically on skincare and makeup for Japanese women can provide in-depth reviews and tutorials. They often have a loyal following that trusts their expertise.

Everyday Users

Everyday users who share their personal skincare and makeup journeys can also be influential. These individuals may not have a large following but can create relatable and authentic content that resonates with the target audience.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews of the product, highlighting its benefits, ingredients, and results.
  2. Tutorials: Step-by-step makeup tutorials using the product, showcasing different looks for various occasions.
  3. Skincare Routines: Daily or nightly skincare routines featuring the product, explaining how it fits into the overall regimen.

Creative Ideas

  1. Before and After: Transformation posts showing the results of using the product over a specific period.
  2. Challenges: Skincare or makeup challenges that encourage followers to try the product and share their experiences.
  3. Collaborations: Collaborate with other influencers or beauty experts to create joint content, such as live Q&A sessions or co-hosted tutorials.
  4. User-Generated Content: Encourage followers to share their own experiences and results with the product, using a specific hashtag for easy tracking and engagement.

By leveraging these strategies, the brand can effectively reach and engage its target audience, building trust and driving product adoption.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Japanese skincare and makeup influencers under 50k followers
Influencer Persona
Nano and micro-influencers specializing in skincare and makeup, targeting Japanese women in their 20s to 40s.
Content Themes
#JapaneseSkincare #MakeupTutorials #BeautyRoutine
#1
LORA
LORA
@UC53JOwpa3DUr4yCJrSrD0dQ
US
Hiii my name is Lora. I’m a skincare enthusiast. On my channel, you’ll find all about skincare, kbeauty & jbeauty. If that sounds like your thing.. subscribe and stay around for a while!
Followers
25.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
The channel focuses on skincare, particularly K-beauty and J-beauty, which aligns well with the brand's content ideas. The subscriber count is within the micro-influencer range.
#2
Tina Tanaka Harris
Tina Tanaka Harris
@UCPjIcXVRzgsTkXp-DFjhDdQ
AU
みなさんこんにちは(Hello everyone)!This is Tina and welcome to my channel! I am a Japanese x Aussie that loves everything to do with beauty especially Japanese and Korean Skincare. If you wanna hang out チャンネル登録しちゃってください(make sure you're subsribed :3)!
Followers
212.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
Tina's channel focuses on Japanese and Korean skincare, making it a strong fit for the brand's target audience.
#3
Beauty Within
Beauty Within
@UC8f2CDyLibpGYSN3O2LfDwg
US
Beauty Within explores the world of skincare, beauty and wellness. We believe that with more knowledge about all the products out there, as well as our own human body and how it functions uniquely, we’re able to make positive strides to become better versions of ourselves. The hosts take viewers out on adventures and discuss lifestyle topics with industry leaders and experts. ---------------------------- Blog: https://beautywithinofficial.com/ Our shop: http://beautywithin.com Newsletter: https://bwth.in/newsletter Don't be a stranger 👻: Instagram:https://bwth.in/BeautyWithinOfficial Facebook: http://bit.ly/FBBeautyWithin Reddit: http://reddit.com/r/BeautyWithin Felicia's IG: https://bit.ly/FeliciaLeeee Rowena's IG: http://bit.ly/RowenaTsai For a full list of our recommended products: https://shopmy.us/public/beautywithin/curations ---------------------------- For business inquiries: collab@beautywithin.com
Followers
2.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
The channel focuses on skincare and beauty, aligning well with the brand's content ideas. The subscriber count is also within the micro-influencer range.
#4
BE YO BEST BEAUTY・美容ベスト
BE YO BEST BEAUTY・美容ベスト
@UCMbGnBBlwmbxuXeNTedvAeA
JP
Another channel about skincare and some make up stuff in Japan. I hope sharing how I try to be my best- it'll help you on your journey to be yo (美容) best too :)
Followers
1.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
This channel focuses on Japanese skincare and beauty, making it a strong fit for the brand's target audience. However, the subscriber count is quite low.
#5
TheMakeupChair
TheMakeupChair
@UC-1-zPmT368J8JRbsK_1keA
IE
Hello and Welcome to the TheMakeupChair channel! My name is SineadyCady or just Sinead. I'm a makeup artist and author of the makeup book - "The Makeup Chair Handbook" This channel is called "The Makeup Chair" for a reason. See when I have people sitting in my makeup chair it's not just to get makeup applied. There's so much more to it than that! We talk about products we love, trends we love or hate, makeup hacks we've tried, we talk about life, work, heartbreak, love, our insecurities and basically every thing in-between. So on the channel I cover everything from makeup lessons, tutorials, product reviews but also life, love and also shout out to my #spoonies because I have EDS and I sometimes share how that effects my life. When you are here; you are in the chair, so take a seat and let's get started...(Does that sound really cheesy??...) As Always My Friend - Be Kind To Yourself, Be Kind To Others, You Are Doing The Best You Can And That's Awesome.
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
The channel focuses on makeup tutorials and product reviews, which aligns well with the brand's content ideas. The subscriber count is within the micro-influencer range.
#6
Leanne Page
Leanne Page
@UCK6ESmFnbh4Nj7TjABKHEWQ
One girl, a whole lot of makeup & skincare. Email: leanne@outreachagency.co.uk
Followers
823.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Japanese skincare and makeup influencers under 50k followers"
The channel focuses on makeup and skincare, which aligns well with the brand's content ideas. The subscriber count is very high, but there is no specific mention of targeting Japanese women.