Fashion, lifestyle, or beauty influencers in India with a strong presence on Instagram, TikTok, or YouTube.

Product Positioning

The query specifies a jewellery product in India. Jewellery in India is a significant market with a rich cultural heritage and a strong emphasis on aesthetics and craftsmanship. The product can be positioned as a blend of traditional and contemporary designs, appealing to both modern and culturally inclined customers. Highlighting the quality, craftsmanship, and unique designs can set the product apart in a competitive market.

Target Customers

The ideal customer profile for jewellery products in India includes:

1. Young Professionals: Individuals aged 25-35 who are financially independent and have a taste for modern and trendy jewellery.
2. Brides and Grooms: Couples preparing for weddings, looking for both traditional and contemporary jewellery pieces.
3. Fashion Enthusiasts: People who follow fashion trends and are interested in accessorizing with unique jewellery pieces.
4. Cultural Patrons: Individuals who appreciate traditional Indian designs and craftsmanship.

Illustrative Examples:

• A 28-year-old software engineer in Bangalore who loves to accessorize with trendy jewellery.
• A 32-year-old bride-to-be in Delhi looking for a mix of traditional and modern jewellery for her wedding.
• A 25-year-old fashion blogger in Mumbai who frequently updates her followers on the latest fashion trends.

Potential Influencer Matches

1. Fashion Bloggers and Stylists: Influencers who focus on fashion and style can showcase how the jewellery can be paired with different outfits. They can reach young professionals and fashion enthusiasts.
2. Wedding Influencers: Influencers who specialize in wedding planning and bridal fashion can target brides and grooms. They can create content around wedding jewellery collections.
3. Cultural Influencers: Influencers who focus on Indian culture and traditions can highlight the craftsmanship and traditional designs, appealing to cultural patrons.
4. Lifestyle Influencers: Influencers who cover a broad range of topics including fashion, lifestyle, and beauty can reach a diverse audience.

Content Creation Ideas

1. Styling Tips: Create content around how to style different jewellery pieces with various outfits for different occasions.
2. Behind-the-Scenes: Show the craftsmanship and the process of making the jewellery, highlighting the quality and uniqueness.
3. Customer Testimonials: Share stories and testimonials from satisfied customers, showcasing real-life experiences.
4. Festive Collections: Highlight special collections for festivals and weddings, tapping into the cultural significance of jewellery in India.
5. Giveaways and Contests: Engage the audience with giveaways and contests, encouraging them to share their own styling ideas with the jewellery.

By leveraging these strategies, the jewellery brand can effectively reach and engage its target audience, creating a strong market presence in India.