Influencers who focus on fashion, lifestyle, or jewellery content, based in Pune, Maharashtra, India. They should have a following that is interested in fashion and jewellery.

Product Positioning

The query indicates a focus on jewellery in Pune, Maharashtra, India. Jewellery is a luxury product that can be positioned in various ways depending on the target market. For Pune, a city known for its blend of tradition and modernity, the jewellery can be positioned as a blend of traditional craftsmanship with contemporary designs. This positioning can appeal to both the younger generation looking for trendy pieces and the older generation who value traditional designs.

Target Customers

Based on the positioning, the ideal customer profile would include:

1. Young Professionals: Individuals aged 25-35 who are financially independent and looking for trendy, modern jewellery pieces that they can wear to work or social events.
2. Brides-to-be and Wedding Planners: Women aged 20-30 who are planning their weddings and looking for traditional yet stylish jewellery.
3. Affluent Families: Families who value traditional craftsmanship and are willing to invest in high-quality, luxurious jewellery pieces for special occasions.
4. Fashion Enthusiasts: Individuals who follow fashion trends and are interested in unique, statement pieces.

Potential Influencer Matches

1. Fashion Bloggers and Stylists: Influencers who focus on fashion and style can showcase how the jewellery pieces can be paired with different outfits for various occasions.
2. Wedding Influencers: Influencers who specialize in wedding planning and bridal fashion can highlight the jewellery in the context of wedding attire and ceremonies.
3. Local Celebrities and Socialites: Well-known personalities in Pune who have a significant following can lend credibility and attract attention to the jewellery brand.
4. Lifestyle Influencers: Influencers who cover a broad range of topics including fashion, beauty, and lifestyle can reach a diverse audience and create versatile content around the jewellery.

Content Creation Ideas

1. Styling Tips: Create content around how to style different jewellery pieces with various outfits, both traditional and modern.
2. Behind-the-Scenes: Showcase the craftsmanship and the process of creating the jewellery pieces, highlighting the blend of traditional techniques and modern designs.
3. Customer Testimonials: Share stories and testimonials from satisfied customers, especially those who wore the jewellery for special occasions like weddings.
4. Seasonal Collections: Launch and promote seasonal collections, such as festive or wedding collections, with exclusive designs.
5. Collaborations: Partner with local fashion designers or boutiques to create exclusive jewellery pieces and promote them through joint campaigns.

By leveraging these strategies, the jewellery brand can effectively reach and engage its target audience in Pune, Maharashtra, India.