The query indicates a focus on the jewellery business in the UK. Jewellery is a highly competitive market, and positioning is crucial. The brand can be positioned based on several factors such as luxury, affordability, uniqueness, or sustainability. For instance, if the jewellery is handcrafted, the brand can emphasize artisanal quality and exclusivity. If the focus is on affordability, the brand can highlight value for money and trendy designs.
The ideal customer profile for a jewellery business in the UK can vary based on the positioning:
Illustrative examples:
Based on the target customers, the following types of influencers would be suitable:
Here are some content ideas that align with the brand and have the potential to go viral:
By leveraging these strategies, the jewellery brand can effectively reach its target audience and create engaging content that resonates with potential customers.
Extracted from Campaign Brief & Market Analysis