Female, aged 18-35, based in the US, active on Instagram and TikTok, with a good following and engagement rate.

Product Positioning

Solch Jewellery is positioned in the jewellery niche, offering products made from gold and silver. The brand aims to highlight the beauty and quality of its jewellery through influencer collaborations. The focus on creating visually appealing content such as reels, unboxing videos, and shoutouts suggests that Solch Jewellery is targeting a visually-driven audience that values aesthetics and craftsmanship.

Target Customers

The ideal customer profile for Solch Jewellery includes:

• Demographics: Primarily women aged 18-35, with a secondary focus on men looking to purchase gifts.
• Psychographics: Individuals who appreciate fine jewellery, are fashion-conscious, and follow trends. They are likely to be active on social media platforms like Instagram and TikTok.
• Behavioral: Customers who engage with influencer content, enjoy unboxing experiences, and are likely to share their purchases on social media.

Illustrative examples:

1. Young Professionals: Women in their mid-20s who are building their careers and enjoy treating themselves to luxury items.
2. Fashion Enthusiasts: Individuals who follow fashion influencers and are always on the lookout for the latest trends in accessories.
3. Gift Shoppers: Men and women looking for high-quality, stylish gifts for special occasions like birthdays, anniversaries, or holidays.

Potential Influencer Matches

Types of Influencers

1. Fashion Influencers: These influencers have a strong following among fashion enthusiasts and can showcase how Solch Jewellery complements various outfits.
2. Lifestyle Influencers: They can integrate the jewellery into their daily lives, making it relatable to their audience.
3. Beauty Influencers: Often followed by individuals who appreciate aesthetics, these influencers can highlight the jewellery in makeup tutorials or beauty routines.
4. Micro-Influencers: With a smaller but highly engaged following, they can create authentic and personal content that resonates well with their audience.

Influencer Requirements

• Location: Based in the US
• Content Creation: Ability to create high-quality reels, unboxing story videos, and shoutouts
• Engagement: High engagement rates on their posts, indicating an active and interested audience

Content Creation Ideas

General Ideas

1. Reel Showcasing Jewellery: A visually stunning reel that highlights the intricate details and craftsmanship of Solch Jewellery pieces. This could include close-up shots, different angles, and the jewellery being worn with various outfits.
2. Unboxing Story Video: A detailed unboxing video that captures the excitement of receiving Solch Jewellery. The influencer can talk about the packaging, the unboxing experience, and their first impressions of the jewellery.
3. Shoutout: A dedicated post or story where the influencer talks about their experience with Solch Jewellery, why they love the brand, and encourages their followers to check it out.

Creative Ideas

1. Jewellery Styling Tips: A series of posts or stories where the influencer shares tips on how to style Solch Jewellery with different outfits for various occasions.
2. Behind-the-Scenes: A behind-the-scenes look at how the influencer prepares for a photoshoot featuring Solch Jewellery, including makeup, outfit selection, and setting up the perfect shot.
3. Jewellery Care Tips: A video or post where the influencer shares tips on how to care for and maintain gold and silver jewellery, adding value to the content and establishing Solch Jewellery as a trusted brand.

By leveraging these strategies, Solch Jewellery can effectively reach its target audience and create engaging, high-quality content that showcases the beauty and quality of its products.