Fashion and lifestyle influencers in the UAE with a strong social media presence on Instagram, TikTok, and YouTube.

Product Positioning

The query indicates a focus on a jewellery brand in the UAE. Jewellery in the UAE is often associated with luxury, elegance, and cultural significance. The brand can be positioned as a provider of high-quality, stylish, and culturally resonant jewellery pieces that appeal to both local and international customers. Emphasizing craftsmanship, unique designs, and the use of premium materials can help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for a jewellery brand in the UAE would include:

• Affluent Women: Women aged 25-45 with a high disposable income who appreciate luxury and fashion.
• Brides-to-be: Women preparing for weddings, looking for exquisite and unique jewellery pieces.
• Tourists: International visitors seeking to purchase high-quality jewellery as souvenirs or gifts.
• Fashion Enthusiasts: Individuals who follow fashion trends and are interested in statement pieces.

Illustrative examples:

• A 30-year-old businesswoman in Dubai who enjoys wearing elegant jewellery to complement her professional attire.
• A 28-year-old bride-to-be in Abu Dhabi looking for traditional yet contemporary jewellery for her wedding.
• A 40-year-old tourist from Europe visiting the UAE and interested in purchasing luxury jewellery as a memento.

Potential Influencer Matches

Fashion and Lifestyle Influencers

These influencers often have a large following of fashion-conscious individuals who are interested in the latest trends and luxury items. Collaborating with them can help showcase the jewellery in stylish and aspirational contexts.

Bridal Influencers

Influencers who focus on weddings and bridal fashion can effectively reach brides-to-be. They can highlight the jewellery as perfect pieces for weddings and other special occasions.

Travel Influencers

Travel influencers with a focus on luxury travel can attract tourists who are potential customers. They can feature the jewellery as must-have items to purchase when visiting the UAE.

Local Celebrities and Socialites

Collaborating with well-known local figures can enhance the brand's credibility and appeal to affluent local customers. These influencers can showcase the jewellery at high-profile events and social gatherings.

Content Creation Ideas

General Ideas

• Product Showcases: High-quality images and videos of the jewellery pieces, highlighting their design and craftsmanship.
• Behind-the-Scenes: Content that shows the making of the jewellery, emphasizing the brand's commitment to quality and detail.
• Customer Testimonials: Featuring satisfied customers wearing the jewellery and sharing their experiences.

Creative Ideas

• Cultural Stories: Content that ties the jewellery designs to local culture and traditions, appealing to both local and international audiences.
• Styling Tips: Influencers can create content on how to style the jewellery with different outfits for various occasions.
• Giveaways and Contests: Engaging the audience with interactive content such as giveaways or contests where they can win jewellery pieces.
• Virtual Try-Ons: Using augmented reality (AR) technology to allow customers to virtually try on the jewellery pieces.

By leveraging these strategies, the jewellery brand can effectively reach and engage its target audience, enhancing its market presence in the UAE.