Jewellery promotion and women empowerment

Product Positioning

The brand is focused on promoting jewellery, specifically bangles and LAC bangles, with an emphasis on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both fashion and social impact. The brand can highlight the craftsmanship, cultural significance, and the empowerment of women artisans involved in the production process.

Target Customers

The ideal customer profile includes:

• Socially Conscious Women: Women who are interested in fashion but also care about social issues such as women empowerment.
• Fashion Enthusiasts: Individuals who follow the latest trends in jewellery and accessories.
• Cultural Enthusiasts: People who appreciate traditional crafts and cultural heritage.
• Young Professionals and Students: Women aged 18-35 who are active on social media and are likely to follow influencers for fashion inspiration.

Illustrative examples:

• A 25-year-old marketing professional who enjoys wearing unique jewellery pieces and supports ethical brands.
• A 30-year-old fashion blogger who writes about sustainable fashion and women empowerment.
• A 22-year-old college student who is active on social media and follows influencers for style tips.

Potential Influencer Matches

• Micro-Influencers (10,000 - 50,000 followers): These influencers have a more engaged audience and can create a sense of community around the brand. They are ideal for promoting the jewellery and its social impact.
• Fashion Influencers: Influencers who focus on fashion and accessories can showcase the bangles in their outfits, reaching fashion enthusiasts.
• Social Activists: Influencers who are vocal about women empowerment and social causes can highlight the brand's commitment to these issues, attracting socially conscious consumers.
• Cultural Influencers: Influencers who celebrate cultural heritage and traditional crafts can emphasize the cultural significance of LAC bangles.

Content Creation Ideas

• Behind-the-Scenes Stories: Share the stories of the women artisans who create the bangles, highlighting their skills and the impact of their work on their communities.
• Styling Tips: Influencers can create content on how to style the bangles with different outfits, making them versatile accessories for various occasions.
• Empowerment Campaigns: Launch campaigns that focus on women empowerment, featuring testimonials from women who have benefited from the brand's initiatives.
• Cultural Significance: Create content that educates the audience about the cultural heritage of LAC bangles, including their history and traditional significance.
• User-Generated Content: Encourage customers to share their own photos and stories wearing the bangles, creating a community around the brand.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially conscious brand image.