The brand is focused on promoting jewellery, specifically bangles and LAC bangles, with an emphasis on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both fashion and social impact. The brand can highlight the craftsmanship, cultural significance, and the empowerment of women artisans involved in the production process.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially conscious brand image.
Extracted from Campaign Brief & Market Analysis