Jewellery promotion and women empowerment

Product Positioning

The brand is focused on promoting jewellery, specifically bangles and LAC bangles, with an emphasis on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both fashion and social impact. The brand can highlight the craftsmanship, cultural significance, and the empowerment of women artisans involved in the production process.

Target Customers

The ideal customer profile includes:

• Socially Conscious Consumers: Individuals who are interested in products that support social causes, particularly women empowerment.
• Fashion Enthusiasts: People who have a keen interest in unique and culturally significant jewellery pieces.
• Young Women (Aged 18-35): This demographic is to be active on social media and influenced by trends and social causes.

Illustrative examples:

• A young professional woman who supports ethical fashion and enjoys accessorizing with unique jewellery.
• A college student who is active on social media and passionate about women’s rights and empowerment.
• A fashion blogger who focuses on sustainable and ethical fashion choices.

Potential Influencer Matches

Micro-Influencers (10,000 - 50,000 followers)

• Fashion and Lifestyle Bloggers: Influencers who focus on fashion, accessories, and lifestyle content. They can showcase the bangles in their daily outfits and highlight the social impact of the brand.
• Social Activists: Influencers who are vocal about women empowerment and social causes. They can create content that ties the jewellery to broader social issues, making it more appealing to their followers.
• Cultural Enthusiasts: Influencers who celebrate cultural heritage and traditional crafts. They can emphasize the cultural significance of LAC bangles and their role in supporting traditional artisans.

Content Creation Ideas

General Ideas

• Product Showcases: Influencers can create posts and stories showcasing the bangles in various outfits, highlighting their versatility and beauty.
• Behind-the-Scenes: Content that shows the making of the bangles, focusing on the artisans and their stories, can create a strong emotional connection with the audience.
• Empowerment Stories: Sharing stories of women who have been empowered through the brand’s initiatives can resonate deeply with the target audience.

Creative Ideas

• Styling Challenges: Influencers can create styling challenges where they show different ways to wear the bangles, encouraging their followers to participate and share their own styles.
• Collaborative Giveaways: Partner with influencers to host giveaways that require participants to follow both the brand and the influencer, increasing reach and engagement.
• Cause-Driven Campaigns: Launch campaigns that tie the purchase of bangles to specific social causes, with influencers promoting the campaign and encouraging their followers to support it.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially conscious brand image.