The product in question is jewellery, specifically bangles and LAC bangles, with a focus on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both aesthetics and ethical considerations. The brand can be positioned as a premium yet socially responsible choice in the jewellery market, emphasizing craftsmanship, cultural heritage, and social impact.
The ideal customer profile includes:
Illustrative examples:
Fashion Influencers: Influencers who focus on fashion and style, particularly those who have a penchant for traditional and ethnic wear. They can showcase the bangles in various outfits and settings, appealing to fashion-forward audiences.
Social Activists: Influencers who are vocal about women empowerment and other social causes. They can highlight the brand's commitment to these causes, adding credibility and emotional appeal.
Lifestyle Bloggers: Influencers who cover a wide range of topics including fashion, lifestyle, and social issues. They can create comprehensive content that ties together the aesthetic and ethical aspects of the brand.
By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially responsible image in the market.
Extracted from Campaign Brief & Market Analysis