Jewellery promotion supporting women empowerment

Product Positioning

The product in question is jewellery, specifically bangles and LAC bangles, with a focus on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both aesthetics and ethical considerations. The brand can be positioned as a premium yet socially responsible choice in the jewellery market, emphasizing craftsmanship, cultural heritage, and social impact.

Target Customers

The ideal customer profile includes:

• Socially Conscious Women: Women who are interested in fashion but also care about social issues such as women empowerment.
• Young Professionals: Women in their 20s and 30s who have disposable income and are looking for unique, culturally rich jewellery pieces.
• Cultural Enthusiasts: Individuals who appreciate traditional crafts and want to support artisans and local craftsmanship.
• Fashion Influencers: Women who follow fashion trends and are likely to influence their peers.

Illustrative examples:

• A 28-year-old marketing professional in Mumbai who is active on social media and supports various social causes.
• A 35-year-old entrepreneur in Bangalore who values traditional crafts and often purchases handmade products.
• A 25-year-old fashion blogger in Delhi who frequently posts about ethical fashion and sustainable brands.

Potential Influencer Matches

Types of Influencers

1. Fashion Influencers: Influencers who focus on fashion and style, particularly those who have a penchant for traditional and ethnic wear. They can showcase the bangles in various outfits and settings, appealing to fashion-forward audiences.

2. Social Activists: Influencers who are vocal about women empowerment and other social causes. They can highlight the brand's commitment to these causes, adding credibility and emotional appeal.

3. Lifestyle Bloggers: Influencers who cover a wide range of topics including fashion, lifestyle, and social issues. They can create comprehensive content that ties together the aesthetic and ethical aspects of the brand.

Enriched Requirements

• Based in India
• Promote jewellery, especially bangles and LAC bangles
• Support women empowerment and other social causes
• Minimum 10,000 followers
• No businesses, only individual influencers

Content Creation Ideas

General Ideas

• Product Showcases: Influencers can create posts and stories showcasing the bangles in different outfits and occasions.
• Behind-the-Scenes: Content that highlights the craftsmanship and the artisans behind the bangles, emphasizing the cultural heritage and the brand's support for local artisans.

Creative Ideas

• Empowerment Stories: Influencers can share personal stories or stories of women who have been empowered through the brand's initiatives, creating an emotional connection with the audience.
• Styling Tips: Influencers can create videos or posts offering styling tips on how to incorporate the bangles into both traditional and modern outfits.
• Collaborative Campaigns: Partner with influencers to run campaigns that encourage followers to share their own stories of empowerment, using a specific hashtag to create a community around the brand.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong, socially responsible image in the market.