The product in question is jewellery, specifically bangles and LAC bangles, with a focus on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both aesthetics and ethical considerations. The brand can be positioned as a premium yet socially responsible choice in the jewellery market, emphasizing craftsmanship, cultural heritage, and social impact.
The ideal customer profile includes:
Illustrative examples:
Types of influencers suitable for promoting the product:
Enriched requirements:
By leveraging these strategies, the brand can effectively reach its target audience and create a meaningful impact in the market.
Extracted from Campaign Brief & Market Analysis