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Brief

"Influencers based in India who promote jewellery especially bangles and LAC bangles and are into supporting women empowerment and other causes. Minimum 10 thousand followers. No businesses. "

Jewellery promotion supporting women empowerment

Research Insight & Analysis

Product Positioning

The product in question is jewellery, specifically bangles and LAC bangles, with a focus on supporting women empowerment and other social causes. This positioning can be leveraged to appeal to socially conscious consumers who value both aesthetics and ethical considerations. The brand can be positioned as a premium yet socially responsible choice in the jewellery market, emphasizing craftsmanship, cultural heritage, and social impact.

Target Customers

The ideal customer profile includes:

  • Women aged 18-45: Particularly those who are interested in fashion, jewellery, and social causes.
  • Socially Conscious Consumers: Individuals who prioritize ethical and sustainable products.
  • Cultural Enthusiasts: People who appreciate traditional Indian craftsmanship and cultural heritage.
  • Middle to Upper-Middle Class: Consumers with disposable income who are willing to invest in quality and meaningful products.

Illustrative examples:

  • A 25-year-old working professional in Mumbai who follows fashion influencers and supports women empowerment initiatives.
  • A 35-year-old homemaker in Delhi who values traditional jewellery and is active in local community causes.
  • A 40-year-old entrepreneur in Bangalore who is interested in sustainable and ethical fashion.

Potential Influencer Matches

Types of influencers suitable for promoting the product:

  • Fashion Influencers: Those who focus on jewellery and accessories, especially those with a penchant for traditional and ethnic wear.
  • Social Activists: Influencers who are vocal about women empowerment and other social causes, aligning with the brand's values.
  • Lifestyle Bloggers: Influencers who cover a broad range of topics including fashion, culture, and social issues.

Enriched requirements:

  • Location: Based in India
  • Niche: Jewellery promotion, especially bangles and LAC bangles
  • Social Causes: Support women empowerment and other causes
  • Follower Count: Minimum 10,000 followers
  • Exclusion: No businesses, only individual influencers

Content Creation Ideas

General Ideas

  • Product Showcases: Influencers can create posts and stories showcasing the bangles in various traditional and modern outfits.
  • Behind-the-Scenes: Videos or stories showing the craftsmanship and process of making LAC bangles, highlighting the cultural heritage.
  • Testimonials: Personal stories from women who have been empowered through the brand's initiatives.

Creative Ideas

  • Empowerment Campaigns: Collaborate with influencers to create a series of posts or videos focusing on women empowerment stories, tying them back to the brand.
  • Cultural Celebrations: Influencers can feature the bangles in posts related to Indian festivals and cultural events, emphasizing their traditional significance.
  • Interactive Content: Host live sessions or Q&A with influencers discussing the importance of supporting ethical brands and women empowerment.

By leveraging these strategies, the brand can effectively reach its target audience and create a meaningful impact in the market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Jewellery promotion supporting women empowerment
Campaign Objectives
Looking for influencers based in India who promote jewellery, especially bangles and LAC bangles, and support women empowerment and other causes. Influencers should have a minimum of 10,000 followers and should not be businesses. Ideal influencers are women who create engaging content showcasing the jewellery and their support for women empowerment.
Influencer Persona
Women influencers based in India, aged 18-45, who promote jewellery, especially bangles and LAC bangles, and support women empowerment and other social causes. They should have a minimum of 10,000 followers and should not be businesses. The influencers should create engaging content that resonates with the target audience.
Content Themes
#Jewellery #Bangles #LACBangles
#1
Treditional jewellery
Treditional jewellery
@UCFEG7DZNc_SwG-Eu5h8VysQ
IN
Thank you for connecting With Treditional jewellery 😍 For Any Business Inquiry treditionaljewellery@gmail.com We are a wholesaler and dealer of immitation jewellery Join these whatsapp community link to get a daily updates Resellers and Interested Customers most welcome https://chat.whatsapp.com/JIgwMVKTEewBkG0GudV9uy if you interested also join This Community group direct https://chat.whatsapp.com/GloBDez9lHgIhdQ0GCA9gN My Whatsap number wa.me/919479459005
Followers
19.6K
Micro Influencer
Engagement Rate
0.1%
Last Post
2 months ago
50%Match Score
Fit for"Jewellery promotion supporting women empowerment"
This influencer is based in India and has 19,600 subscribers, which meets the follower requirement. The channel focuses on imitation jewellery, which could include bangles, but the content does not explicitly support women empowerment or social causes. Thus, while there is some alignment, it is not strong enough to be a good fit.
#2
Karpaga Vruksham Jewelry
Karpaga Vruksham Jewelry
@UCc8FxpiPJypgTaACNTX_3xQ
IN
Hii guysss.... And I'm here to share much needed beautiful accessories with you for all your occassions. Jewelry styling can also be customized for brides personally... Let's have a healthy friendship by spreading the love & happiness with each other. So guys, sit back safely in your house and have a great shopping!! 1. Send screenshot of the product to our whatsapp no. that you want to buy and check stock availablity with us. 2. We will tell you the availablity & courier charges. 3. Courier charges are based on your location. You can order multiple pieces and pay for single courier also if all the items are for same address. 4. We will share you tracking number once we dispatch the parcel. 5. Please take unboxing video once you receive your package. Without unboxing video no damage can be accepted. stone falling won't be considered as damage. Video must be clear. 6. No return, No refund and No exchange for rings and bangles. Thank you guys Yours Karpaga Vruksham by Ramya
Followers
40.4K
Micro Influencer
Engagement Rate
0.1%
Last Post
1 week ago
50%Match Score
Fit for"Jewellery promotion supporting women empowerment"
This influencer is based in India and has a follower count above 10,000, focusing on jewellery styling and customization. However, the content does not specifically mention bangles or LAC bangles, which is a key aspect of the brand's brief. Thus, they are not a perfect fit for the campaign.
#3
BeBadass
BeBadass
@UCbR5u4o57krq-bmoy1tpnhA
IN
A community of women who want to empower themselves with a dose of sass.
Followers
95.6K
Micro Influencer
Engagement Rate
0.1%
Last Post
4 weeks ago
40%Match Score
Fit for"Jewellery promotion supporting women empowerment"
Influencer is based in India and has a follower count above 10,000. However, the content focuses on empowerment with a dose of sass rather than specifically promoting jewellery or bangles. The alignment with the brand's focus on jewellery and women empowerment is weak.
#4
Tamara Kalinic
Tamara Kalinic
@UCwLnjNtJw8Tsa2tAJW7-nnQ
GB
Hi Lovelies! I’m Tamara Kalinic and this is my Youtube channel! For the most exciting fashion hauls, Look du Jours and Oh-so glamourous Fashion week reports, subscribe to my channel. Connect with me: Blog : www.Theglamandglitter.com Instagram: @Tamara Twitter : @TamaraKalinic Facebook : TheGlamandGlitter Say Hello : Tamara@theglamandglitter.com
Followers
414.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Jewellery promotion supporting women empowerment"
This influencer has a significant following (414,000) and focuses on fashion, which could include jewellery content. However, there is no specific mention of bangles or LAC bangles, and the content does not emphasize women empowerment or social causes, which are crucial for the brand's campaign. Therefore, while the audience size is sufficient, the lack of alignment with the brand's messaging makes this a moderate fit.
#5
Moon's Earrings
Moon's Earrings
@UC9GhuVrZcWVYmd6O1W1ZG4w
Hey, I'm Moon, but you can call me that earringgirl ✨ Why? Because I love wearing earrings, making earrings and just coexisting with earrings. DM me on Instagram for custom jewelry 💌
Followers
105.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Jewellery promotion supporting women empowerment"
This influencer is based in India and has a follower count above 10,000, focusing on earrings and custom jewellery. However, the content does not specifically promote bangles or LAC bangles, which is a key requirement of the brand. Therefore, they are not a strong fit for the campaign.
#6
The Style Insider
The Style Insider
@UCcjVGHwHYVOkuvNEX2UH11Q
NZ
Magazine editor - turned YouTuber! Hi I’m Leonie and in a former life I edited some of New Zealand’s top-selling women’s magazines including Fashion Quarterly, CLEO, SHE, New Idea and The Australian Women’s Weekly. I started this YouTube channel to share some of my fashion and beauty tips and tricks. I'm 57 and really believe that fashion can make us look and feel amazing . . . at any age. Thanks for watching. Leonie xx
Followers
263.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Jewellery promotion supporting women empowerment"
This influencer has a strong background in fashion and beauty, which aligns with the brand's focus on jewellery. However, there is no specific mention of bangles or LAC bangles, and the content does not highlight women empowerment or social causes. The audience size is adequate (263,000), but the lack of alignment with the brand's core messaging limits the fit.