The query indicates a focus on jewelry and silver products. In the existing market, these products can be positioned as luxury, fashion-forward, or artisanal items. Depending on the brand's unique selling proposition (USP), the positioning could emphasize craftsmanship, exclusivity, affordability, or trendiness. For example, if the jewelry is handcrafted, the brand can highlight the artisanal quality and uniqueness of each piece. If the focus is on affordability, the brand can position itself as offering stylish yet budget-friendly options.
The ideal customer profile for jewelry and silver products typically includes:
Illustrative examples:
To effectively reach the target customers, consider collaborating with the following types of influencers:
Here are some content ideas that align with the brand and have the potential to go viral:
By leveraging these strategies, the brand can effectively position its jewelry and silver products in the market, reach the ideal customers, and create engaging content that resonates with the audience.
Extracted from Campaign Brief & Market Analysis