Family-oriented influencers, female, aged 25-40, located in Wellington, focusing on parenting, family activities, and local events.

Product Positioning

The Kids Indoor Play area in Wellington can be positioned as a premier destination for family-friendly entertainment, especially during the festive season and school holidays. Emphasizing a safe, engaging, and fun environment for children, the brand can highlight unique offerings such as themed play areas, special holiday events, and interactive activities that cater to both kids and their parents. Fresh angles could include promoting the venue as a stress-free solution for parents looking to entertain their children during busy holiday periods, as well as showcasing any special promotions or packages available during Christmas and school holidays.

Target Customers

The ideal customer profile includes:

• Parents of young children (ages 1-10): These parents are looking for safe and engaging activities for their kids, especially during school holidays and festive seasons.

• Families planning holiday outings: Families seeking unique experiences to celebrate Christmas or enjoy school breaks together.

• Local community members: Residents of Wellington who are interested in supporting local businesses and finding convenient entertainment options.

Illustrative examples include:

• A mother of two young children looking for a fun place to celebrate Christmas with family.

• A father planning a birthday party for his child during the school holidays and seeking a venue that offers entertainment and convenience.

Potential Influencer Matches

Suitable types of influencers for promoting the Kids Indoor Play area include:

• Parenting Bloggers/Vloggers: These influencers can share personal experiences and reviews of the play area, reaching other parents who trust their recommendations.

• Local Family Lifestyle Influencers: Influencers who focus on family activities in Wellington can effectively promote the venue to their audience, highlighting local attractions and events.

• Children’s Activity Influencers: Influencers who specialize in children’s activities can create engaging content that showcases the play area’s offerings, appealing directly to parents looking for fun activities for their kids.

• Event Planners: Collaborating with influencers who specialize in family events can help promote special holiday events or birthday party packages available at the venue.

Content Creation Ideas

Proposed content topics and ideas include:

• Holiday-Themed Events: Create promotional content around special Christmas events, such as Santa visits, holiday crafts, or themed play sessions.

• Behind-the-Scenes Tours: Share videos or stories that give a sneak peek into the play area, showcasing the fun and safety features.

• Parent Testimonials: Feature stories or videos from parents who have visited the play area, sharing their positive experiences and the joy it brought to their children.

• Interactive Challenges: Launch social media challenges that encourage families to share their experiences at the play area, using a specific hashtag to increase engagement.

• Creative Play Ideas: Share tips and ideas for parents on how to keep their kids entertained at home, linking back to the play area as a solution for when they need a break.

These content ideas can help create buzz around the Kids Indoor Play area, driving engagement and attracting families looking for holiday activities.