Influencers in home improvement and interior design, aged 25-45, both genders, urban locations, active on Instagram/Pinterest.

Product Positioning

In the kitchen design market, positioning can focus on several angles, such as modern aesthetics, functionality, sustainability, or affordability. For a new product, consider emphasizing unique features like customizable designs, eco-friendly materials, or smart technology integration. Highlighting the emotional connection to cooking and home life can also resonate well with potential customers.

Target Customers

The ideal customer profile for kitchen design products may include:

• Homeowners aged 30-50: Typically looking to renovate or upgrade their kitchens, valuing both aesthetics and functionality.

• Young professionals: Often interested in modern, space-saving designs that fit their urban lifestyles.

• Families: Seeking durable and practical solutions that cater to their cooking and entertaining needs.

• Eco-conscious consumers: Interested in sustainable materials and energy-efficient designs.

Potential Influencer Matches

1. Home and Lifestyle Influencers: These influencers often share content related to home decor and renovations. They can effectively showcase kitchen designs through before-and-after transformations, DIY projects, and styling tips.

2. Interior Designers: Collaborating with professional designers can lend credibility and expertise to the campaign. They can provide in-depth reviews and design advice, appealing to customers seeking professional insights.

3. Food Bloggers/Chefs: Influencers who focus on cooking can highlight the functionality of kitchen designs while creating engaging content around recipes and cooking tips, showcasing how the design enhances the cooking experience.

4. Sustainability Advocates: Influencers who focus on eco-friendly living can help promote sustainable kitchen designs, reaching an audience that prioritizes environmental responsibility.

Content Creation Ideas

• Before-and-After Transformations: Showcase dramatic kitchen makeovers to highlight the impact of good design.

• DIY Kitchen Projects: Create tutorials for small upgrades or decor ideas that can inspire customers to engage with the brand.

• Cooking Challenges: Partner with food influencers to host cooking challenges in beautifully designed kitchens, encouraging user-generated content.

• Sustainable Living Tips: Share content on how to create an eco-friendly kitchen, including product highlights and practical advice.

• Virtual Tours: Offer virtual walkthroughs of kitchen designs, allowing potential customers to visualize the space and its features.

These content ideas can help engage the target audience and encourage sharing, increasing the potential for virality.