Health and wellness influencers, sobriety advocates, and natural supplement enthusiasts.

Product Positioning

The user's query mentions three distinct product categories: kratom, sobriety, and vitamins and supplements. Each of these categories has unique market positioning:

1. Kratom: This is a herbal supplement often used for pain relief, mood enhancement, and as an alternative to opioids. It is important to position kratom as a natural, safe, and effective alternative for those seeking pain management or mood enhancement.

2. Sobriety: Products or services related to sobriety typically focus on helping individuals maintain a sober lifestyle. This could include support groups, educational content, or products that aid in the recovery process. Positioning should emphasize support, community, and the benefits of a sober lifestyle.

3. Vitamins and Supplements: This is a broad category that includes products aimed at improving overall health and wellness. Positioning should highlight the health benefits, quality, and scientific backing of the products.

Target Customers

Based on the positioning, the ideal customer profiles for each category are as follows:

1. Kratom:

   • Age: 25-45
   • Gender: Both male and female
   • Interests: Natural remedies, alternative medicine, pain management, mental health
   • Examples: Individuals looking for natural pain relief, those interested in herbal supplements, people seeking alternatives to traditional medicine

2. Sobriety:

   • Age: 18-50
   • Gender: Both male and female
   • Interests: Mental health, wellness, recovery, self-improvement
   • Examples: Individuals in recovery, people looking to maintain sobriety, those interested in mental health and wellness

3. Vitamins and Supplements:

   • Age: 18-65
   • Gender: Both male and female
   • Interests: Health, fitness, wellness, nutrition
   • Examples: Health-conscious individuals, fitness enthusiasts, people looking to improve their overall wellness

Potential Influencer Matches

1. Kratom:

   • Health and Wellness Influencers: These influencers can highlight the benefits of kratom as a natural remedy.
   • Alternative Medicine Advocates: Influencers who focus on herbal and alternative treatments can effectively promote kratom.
   • Pain Management Experts: Professionals who discuss pain relief methods can provide credibility to kratom products.

2. Sobriety:

   • Mental Health Advocates: Influencers who focus on mental health and wellness can promote sobriety-related products and services.
   • Recovery Influencers: Individuals who share their recovery journey can resonate with the target audience.
   • Lifestyle Bloggers: Influencers who promote a healthy and balanced lifestyle can incorporate sobriety content.

3. Vitamins and Supplements:

   • Fitness Influencers: These influencers can promote supplements as part of a fitness regimen.
   • Health and Nutrition Experts: Professionals who discuss nutrition and health can provide credibility to the products.
   • Wellness Bloggers: Influencers who focus on overall wellness can highlight the benefits of vitamins and supplements.

Content Creation Ideas

1. Kratom:

   • Educational Posts: Content explaining the benefits and uses of kratom.
   • User Testimonials: Sharing stories of individuals who have benefited from kratom.
   • Comparison Videos: Comparing kratom to other pain relief methods.

2. Sobriety:

   • Personal Stories: Influencers sharing their sobriety journey.
   • Support Tips: Content providing tips and advice for maintaining sobriety.
   • Community Engagement: Creating a supportive community around sobriety.

3. Vitamins and Supplements:

   • Health Tips: Content providing tips on how to incorporate supplements into a daily routine.
   • Product Reviews: Influencers