Educators, edtech enthusiasts, or education sector influencers active on Instagram, YouTube, or LinkedIn.

Product Positioning

The language lab software is positioned as an educational tool designed to enhance language in schools. It is offered on a subscription basis, which suggests a focus on long-term engagement and continuous updates or improvements. The software can be positioned as a modern, interactive solution that supports teachers and engages students in language acquisition. Highlighting features such as ease of adaptability to different curricula, and measurable outcomes can strengthen its market position.

Target Customers

The ideal customer profile includes educational institutions such as primary and secondary schools, language academies, and possibly universities that offer language courses. Key decision-makers would be school language heads, and educators who are looking for effective tools to improve language learning outcomes.

Illustrative examples include:

• A public high school looking to enhance its foreign language program.
• A private language academy seeking innovative tools to attract more students.
• A university language department aiming to additional resources for language students.

Potential Influencer Matches

1. Educational Influencers: Teachers and educators who have a strong online presence and are known for sharing educational resources and tools. They can demonstrate the software's effectiveness in a classroom setting.

2. EdTech Enth: Influencers who focus technology and innovations in teaching. They can highlight the software's technological advantages and integration capabilities.

3. Language Learning Influencers: Individuals who specialize in language learning tips and resources. They can showcase how the software aids in language acquisition and practice.

4. **Parent Bloggers Parents who blog about educational resources and tools children can provide testimonials on how the software benefits their children's language learning journey.

Content Creation Ideas

• Tutorial Videos: Create engaging video content that demonstrates how the software works, its features, and its benefits in a classroom setting.

• Case Studies: Share success stories from schools that have implemented and seen improvements in language learning outcomes.

• Interactive Webinars: Host webinars with educators and language experts discussing the importance of technology in language learning and how the software can be integrated into existing curricula.

• Social Media Challenges: Launch a challenge where students use the software a new language phrase or word each day, encouraging user-generated content and engagement.

• Blog Series: Develop a series of blog posts on the benefits of language learning, the role of technology in education, and tips for educators on integrating new tools into their teaching methods.