DIY enthusiasts, crafters, and small business owners who create content on laser cutting and engraving. Active on Instagram, YouTube, and TikTok.

Product Positioning

The user's query mentions "Laser/Circut/glowforge/xtool," which are all tools related to crafting, DIY projects, and small-scale manufacturing. These products are typically used for precision cutting, engraving, and creating custom designs on various materials. The brand can be positioned as a high-quality, versatile solution for hobbyists, small business owners, and creative professionals who are looking to enhance their crafting capabilities.

Target Customers

Based on the product positioning, the ideal customer profile includes:

• Hobbyists and DIY Enthusiasts: Individuals who enjoy crafting and creating custom items at home.
• Small Business Owners: Entrepreneurs who run small businesses focused on custom products, such as personalized gifts, home decor, and accessories.
• Creative Professionals: Designers, artists, and makers who require precision tools for their work.
• Educational Institutions: Schools and colleges that offer courses in design, technology, and arts, where such tools can be used for educational purposes.

Illustrative examples:

• A stay-at-home parent who creates and sells custom jewelry on Etsy.
• A small business owner who offers personalized wedding decor.
• An art teacher who uses these tools to teach students about design and fabrication.

Potential Influencer Matches

Crafting and DIY Influencers

These influencers create content around DIY projects, crafting tutorials, and home decor. They can showcase the versatility and precision of the tools through various projects.

Small Business and Entrepreneur Influencers

Influencers who focus on small business tips, entrepreneurship, and product creation can demonstrate how these tools can help streamline production and create unique products.

Tech and Gadget Reviewers

Tech-savvy influencers who review the latest gadgets and tools can provide in-depth reviews and tutorials, highlighting the technical aspects and benefits of the products.

Educational Content Creators

Influencers who create educational content, especially in the fields of design, technology, and arts, can use these tools in their tutorials and projects, showcasing their application in an educational setting.

Content Creation Ideas

General Ideas

• Tutorial Videos: Step-by-step guides on how to use the tools for various projects.
• Product Reviews: In-depth reviews highlighting the features, benefits, and potential uses of the tools.
• Project Showcases: Showcasing completed projects made with the tools to inspire potential customers.

Creative Ideas

• Challenge Series: Influencers can create a series of challenges where they use the tools to create unique and complex designs.
• Collaborative Projects: Partner with multiple influencers to create a large-scale project, each contributing a part using the tools.
• Live Demonstrations: Live streaming sessions where influencers demonstrate the tools in real-time, answering questions from the audience.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage its target customers, showcasing the versatility and quality of their products.