Nano or micro-influencers based in Qatar, individuals, not businesses, active on Instagram, YouTube, and TikTok.

Product Positioning

"Just Clean" offers essential services such as laundry, car wash, and home cleaning in Qatar. These services cater to the convenience and time-saving needs of busy individuals and families. The brand can be positioned as a premium, reliable, and convenient service provider that enhances the quality of life for its customers by taking care of their essential cleaning needs.

Target Customers

The ideal customer profile for "Just Clean" includes:

• Busy Professionals: Individuals who have demanding jobs and limited time for household chores.
• Families: Households with children where both parents are working and need assistance with cleaning and laundry.
• Expats: Foreign nationals living in Qatar who may not have the time or resources to manage these tasks themselves.
• High-Income Individuals: People who can afford to outsource their cleaning and laundry needs for convenience.

Illustrative examples:

• A young professional working in a corporate job in Doha.
• A family with school-going children and both parents working full-time.
• An expatriate couple living in a high-end apartment complex.

Potential Influencer Matches

To promote "Just Clean," the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers can showcase how "Just Clean" services fit into a busy lifestyle, emphasizing convenience and quality.
• Family and Parenting Influencers: They can highlight how the services help families manage their household chores more efficiently.
• Expat Influencers: Influencers who are expatriates themselves can relate to the target audience and share their positive experiences with the services.
• Local Celebrities or Public Figures: Well-known personalities in Qatar who can lend credibility and reach a broad audience.

Content Creation Ideas

General Ideas

• Service Reviews: Influencers can document their experience using "Just Clean" services, providing honest reviews and showcasing the quality and convenience.
• Before and After: Visual content showing the transformation of a car, home, or laundry before and after using the services.
• Day in the Life: Influencers can create a vlog or story series showing how "Just Clean" services fit into their daily routine.

Creative Ideas

• Challenges: Influencers can create a "cleaning challenge" where they compare doing the tasks themselves versus using "Just Clean" services.
• Giveaways: Collaborate with influencers to host giveaways where their followers can win free services from "Just Clean."
• Behind the Scenes: Show the behind-the-scenes process of how "Just Clean" operates, including the technology and staff involved in delivering the services.

By leveraging these content ideas and influencer types, "Just Clean" can effectively reach and engage its target audience in Qatar.