FlexShopper is positioned as a leading lease-to-own marketplace that offers a risk-free application process with instant approvals. The brand emphasizes affordability with low weekly payments and a 90-day same-as-cash pricing model. The product range is diverse, including gaming consoles, Apple products, appliances, furniture, and more. This positioning appeals to consumers looking for flexible payment options and immediate access to high-demand products without the need for upfront payment.
The ideal customer profile for FlexShopper includes:
By leveraging these influencer types and content ideas, FlexShopper can effectively reach its target audience and highlight the unique benefits of its lease-to-own marketplace.
Extracted from Campaign Brief & Market Analysis