The user's query indicates a focus on lifestyle, fashion, and eyewear. These categories suggest a product positioning that emphasizes style, personal expression, and possibly luxury or trendiness. The brand can be positioned as a go-to choice for fashion-forward individuals who are keen on keeping up with the latest trends in eyewear and lifestyle accessories. The product can be marketed as a must-have accessory that complements various fashion styles and enhances the overall lifestyle of the user.
Based on the product positioning, the ideal customer profile would include:
Illustrative examples:
To reach the target customers effectively, the following types of influencers would be suitable:
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create a strong presence in the lifestyle, fashion, and eyewear market.
Extracted from Campaign Brief & Market Analysis