Lifestyle-Influencer (m/w/d) aus Kempten oder Umgebung mit Fokus auf Interior Design, Möbel und Dekoration. Authentisch, kreativ und mit guter Bildqualität.

Product Positioning

The query suggests a focus on interior design and furniture ("Interior Möbel Dekoration") within a specific geographic location ("Kempten") and a lifestyle context ("Lifestyle"). This indicates a positioning that emphasizes stylish and comfortable living spaces, potentially targeting residents of Kempten and surrounding areas who are interested in home improvement and design. The brand could position itself as a provider of curated furniture and decor that reflects a modern, regional, or specific aesthetic (e.g., Alpine chic, minimalist, Scandinavian). A fresh angle could be to focus on sustainable and locally sourced materials, appealing to environmentally conscious consumers.

Target Customers

The ideal customer profile includes:

• Young Professionals/Families: Individuals or families aged 25-45, with disposable income, who are establishing their homes and seeking stylish and functional furniture and decor. They are likely active on social media and value quality and design. Example: A young couple buying their first apartment in Kempten and looking for modern furniture to create a cozy and inviting living space.
• Homeowners: Individuals or families aged 35-65, who own their homes and are looking to renovate or redecorate. They may have specific design preferences and are willing to invest in high-quality pieces. Example: A family in a detached house in the Kempten area looking to update their living room with new furniture and decor that reflects their personal style.
• Empty Nesters: Individuals aged 55+, who are downsizing or redecorating their homes to suit their current lifestyle. They may be looking for comfortable and stylish furniture that is easy to maintain. Example: A retired couple in Kempten looking to furnish their new, smaller apartment with comfortable and elegant furniture.

Potential Influencer Matches

• Interior Design Bloggers/Vloggers: Influencers who create content focused on interior design trends, home decor ideas, and DIY projects. They can showcase the brand's products in their own homes or design projects, providing inspiration and practical advice to their followers.
• Lifestyle Influencers: Influencers who share aspects of their daily lives, including their homes, families, and hobbies. They can integrate the brand's products into their lifestyle content, demonstrating how they enhance their living spaces and overall well-being.
• Local Influencers: Influencers who are based in Kempten or the surrounding area and have a strong connection to the local community. They can promote the brand to their local followers, building brand awareness and driving traffic to local stores or online platforms.
• DIY/Home Improvement Influencers: Influencers who focus on do-it-yourself projects and home improvement tips. They can create content showcasing how to use the brand's products to create unique and personalized living spaces.

Content Creation Ideas

• General Ideas:

  • "Room Makeover" series featuring the brand's furniture and decor.
  • "Styling Tips" videos demonstrating how to create different interior design styles using the brand's products.
  • "Behind the Scenes" content showcasing the brand's design process and craftsmanship.
  • Collaborations with local artists and designers to create unique and limited-edition pieces.
  • Host workshops and events on interior design and home decor in Kempten.

• Creative Ideas:

  • Create a virtual reality experience that allows customers to visualize the brand's furniture and decor in their own homes.
  • Partner with a local charity to donate a portion of sales to support home improvement projects for families in need.
  • Develop a series of interactive quizzes that help customers identify their personal interior design style.
  • Launch a social media contest encouraging customers to share photos of their homes featuring the brand's products.
  • Create a time-lapse video showcasing the transformation of a room using the brand's furniture and decor.