Female macro influencers aged 25-55 in Ivory Coast or France, focusing on lifestyle, panafrican, and family content.

Product Positioning

The brand is positioned to appeal to consumers interested in lifestyle, pan-African culture, and family-oriented content. The focus on hotel and restaurant products or services suggests a hospitality angle, which can be leveraged by highlighting unique experiences, cultural connections, and family-friendly environments. The brand can differentiate itself by emphasizing authentic, culturally rich experiences that cater to both local and international audiences.

Target Customers

The ideal customer profile includes individuals aged 25-55 who are interested in lifestyle and family content with a pan-African perspective. These customers are likely to value cultural experiences, family-friendly environments, and quality service. Examples of target customers include:

• Young professionals and families planning vacations or dining experiences
• Individuals interested in exploring pan-African culture and cuisine
• Expatriates or international travelers seeking authentic local experiences

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers can showcase the brand's offerings through engaging content that highlights the lifestyle aspects of the products or services, appealing to those interested in family and cultural experiences.

• Family Influencers: Influencers who focus on family content can create relatable and authentic narratives around family-friendly experiences, making the brand appealing to families and parents.

• Pan-African Influencers: Influencers with a focus on pan-African culture can emphasize the cultural richness and authenticity of the brand, attracting audiences interested in cultural exploration.

Content Creation Ideas

• Cultural Experience Showcases: Create content that highlights unique cultural experiences available at the hotels or restaurants, such as traditional cooking classes or cultural festivals.

• Family Adventure Series: Develop a series of videos or blog posts featuring family-friendly activities and experiences, showcasing how the brand caters to families.

• Behind-the-Scenes Tours: Offer behind-the-scenes looks at the operations of the hotels or restaurants, providing an insider's view of the quality and care that goes into the services.

• Customer Stories: Share testimonials and stories from satisfied customers, focusing on their experiences and the memorable moments they had with the brand.

• Collaborative Content with Influencers: Partner with influencers to create content that aligns with their personal brand while promoting the brand's offerings, such as co-hosted events or exclusive influencer experiences.