Micro-influencers in NYC, aged 18-35, lifestyle and cannabis-friendly, active on Instagram/TikTok.

Product Positioning

The brand or service appears to be focused on promoting a lifestyle and cannabis-friendly experience in Arthur Avenue, Bronx, NYC. This positioning can leverage the unique cultural and social aspects of the Bronx, known for its vibrant community and diverse offerings. The campaign can highlight the area's appeal as a destination for lifestyle enthusiasts and cannabis-friendly individuals, emphasizing a relaxed, urban vibe that resonates with the target audience.

Target Customers

The ideal customer profile includes young adults and millennials who are lifestyle-oriented and open to cannabis culture. They are likely to be urban dwellers or visitors to NYC who enjoy exploring new neighborhoods and experiences. Examples of target customers include:

• Young professionals living in NYC who are interested in lifestyle trends and cannabis culture.
• Tourists visiting NYC looking for unique and authentic local experiences.
• Social media-savvy individuals who follow lifestyle and cannabis influencers for inspiration.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers in Lifestyle and Cannabis: These influencers have a dedicated following interested in lifestyle trends and cannabis culture. They can create authentic content that resonates with their audience and drives engagement.

• Local NYC Influencers: Influencers based in NYC who have a strong connection with the local community can effectively promote Arthur Avenue as a must-visit destination.

• Food and Culture Influencers: Given the cultural richness of Arthur Avenue, influencers who focus on food and culture can highlight the area's unique offerings, attracting a diverse audience.

Content Creation Ideas

• Neighborhood Tours: Influencers can create video or photo tours of Arthur Avenue, showcasing its unique shops, eateries, and cultural spots, with a focus on lifestyle and cannabis-friendly venues.

• Lifestyle and Cannabis Events: Organize or participate in events that combine lifestyle and cannabis themes, with influencers sharing their experiences and engaging with their audience.

• Personal Stories and Experiences: Influencers can share personal stories or experiences related to lifestyle and cannabis culture in the Bronx, creating relatable and engaging content.

• Collaborative Content: Partner with local businesses or other influencers to create collaborative content that highlights the community aspect of Arthur Avenue.

These content ideas aim to create a buzz around Arthur Avenue, encouraging the target audience to visit and explore the area.