Influencers should be active on YouTube and Instagram, based in India, with a focus on lifestyle, wellness, food, travel, entertainment, family, parenting, relationships, and product reviews. They should have an engagement rate of over 5%.

Product Positioning

The brand or product in question appears to be related to wellness, food, travel, entertainment, family, parenting, relationships, love, couple dynamics, product reviews, and lifestyle. In the Indian market, these categories are highly popular and have a broad audience base. The product can be positioned as a comprehensive lifestyle brand that caters to diverse interests, offering solutions and insights into everyday life. By leveraging the growing trend of holistic living and experiential consumption, the brand can appeal to consumers seeking a balanced and enriched lifestyle.

Target Customers

The ideal customer profile would include:

• Young Professionals: Individuals aged 25-35 who are interested in wellness, travel, and lifestyle improvements.
• Parents and Families: Couples and families looking for parenting tips, family entertainment, and lifestyle enhancements.
• Couples: Those interested in relationship advice, love, and couple activities.
• Food Enthusiasts: People who enjoy exploring new cuisines and food experiences.
• Lifestyle Seekers: Individuals who are keen on product reviews and lifestyle trends.

Examples include a young couple planning a wellness retreat, a family looking for entertainment options, or a professional seeking lifestyle upgrades.

Potential Influencer Matches

• Wellness Influencers: These influencers can promote wellness products and lifestyle tips, reaching young professionals and health-conscious individuals.
• Food Bloggers: Ideal for showcasing food-related content, appealing to food enthusiasts and families.
• Travel Vloggers: They can highlight travel experiences and destinations, attracting young professionals and couples.
• Family and Parenting Influencers: Perfect for engaging with parents and families, offering parenting advice and family entertainment ideas.
• Lifestyle Influencers: They can provide product reviews and lifestyle tips, appealing to a broad audience interested in lifestyle improvements.

Influencers should have an engagement rate of more than 5% on YouTube and Instagram, as specified.

Content Creation Ideas

• Wellness Challenges: Create a series of wellness challenges that influencers can participate in and share with their audience.
• Travel Diaries: Collaborate with travel vloggers to document unique travel experiences and tips.
• Family Fun Days: Partner with family influencers to showcase fun and engaging family activities.
• Relationship Series: Develop a series focused on relationship advice and couple activities, featuring love and relationship influencers.
• Product Review Sessions: Organize live product review sessions with lifestyle influencers to provide authentic feedback and engage viewers.

These content ideas align with the brand's positioning and have the potential to resonate with the target audience, driving engagement and brand awareness.