US-based, lifestyle and wellness influencers, 20K-75K followers, average 10K views per video.

Product Positioning

The brand or product in question should be positioned as a solution for individuals seeking to improve their health and wellness, particularly those dealing with specific physical challenges such as scoliosis, hip issues, or back pain. Emphasizing an active lifestyle, the product can be marketed as a supportive tool that enhances mobility, comfort, and overall well-being.

For new products, consider leveraging the growing trend of holistic health and wellness, focusing on natural or innovative solutions that resonate with consumers' desires for authenticity and effectiveness. Highlighting testimonials or success stories from users who have experienced relief or improvement can create a strong product/market fit.

Target Customers

The ideal customer profile includes:

• Health-Conscious Individuals: People who prioritize their health and wellness, often engaging in fitness activities or seeking products that support an active lifestyle.

• Individuals with Specific Health Concerns: Those who have been diagnosed with scoliosis, hip issues, or chronic back pain, looking for solutions that can help alleviate their discomfort.

• Age Group: Primarily adults aged 25-45, who are more likely to be active on social media platforms like TikTok and are seeking relatable content.

• Lifestyle Enthusiasts: Individuals who follow lifestyle trends, including fitness, nutrition, and mental well-being, and are influenced by peers and community recommendations.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to daily routines, wellness tips, and personal experiences. Their authentic storytelling can resonate with followers who are looking for relatable health solutions.

• Health and Wellness Coaches: Influencers who specialize in health coaching can provide expert insights and recommendations, establishing credibility and trust with their audience.

• Fitness Enthusiasts: Influencers who focus on fitness and active living can showcase how the product integrates into a healthy lifestyle, demonstrating its benefits through workouts or daily activities.

• Personal Stories Advocates: Influencers who have openly discussed their struggles with scoliosis or back pain can create a powerful narrative around the product, making it more relatable and appealing to those facing similar challenges.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Personal Journey Videos: Influencers can share their personal stories related to health challenges and how the product has positively impacted their lives.

• Tips and Tricks: Create content that offers practical advice on managing scoliosis, hip issues, or back pain, integrating the product as a helpful resource.

• Challenge Series: Launch a fitness challenge that encourages followers to participate and share their progress, using the product as part of their routine.

• Educational Content: Develop informative videos that explain the science behind the product, its benefits, and how it supports an active lifestyle.

• User-Generated Content: Encourage customers to share their experiences with the product, creating a community around shared health journeys.

By focusing on these strategies, the marketing campaign can effectively connect with the target audience and leverage the influence of carefully selected TikTok influencers.