Male, aged 18-35, located in India, focused on lifestyle, fashion, and accessories, with 5000-15000 Instagram followers.

Product Positioning

Hayes London is a men's accessories brand based in India. The brand can be positioned as a premium yet accessible option for stylish and quality-conscious men. Emphasizing craftsmanship, contemporary design, and affordability can help differentiate Hayes London in the competitive market of men's accessories. Highlighting the brand's commitment to quality and style will appeal to modern men who value both aesthetics and functionality in their accessories.

Target Customers

The ideal customer profile for Hayes London includes:

• Young Professionals: Men aged 25-35 who are starting or advancing in their careers and are looking for accessories that complement their professional attire.
• Fashion Enthusiasts: Men aged 18-30 who are interested in the latest fashion trends and want to make a style statement with their accessories.
• Gift Shoppers: Individuals looking for stylish and high-quality gifts for men, such as birthdays, anniversaries, or festive occasions.

Illustrative examples:

• A 28-year-old software engineer in Bangalore who wants to upgrade his wardrobe with stylish accessories.
• A 22-year-old college student in Mumbai who follows fashion influencers and wants to emulate their style.
• A 35-year-old marketing executive in Delhi looking for a sophisticated gift for his brother.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (5,000 - 15,000 followers): These influencers have a more engaged and loyal following. They can create authentic content that resonates with their audience. Examples include lifestyle bloggers, fashion enthusiasts, and young professionals who share their daily outfits and style tips.
• Fashion and Lifestyle Bloggers: Influencers who focus on men's fashion, grooming, and lifestyle. They can showcase how Hayes London accessories can be integrated into various looks, from casual to formal.
• Local Influencers: Influencers based in major Indian cities like Mumbai, Delhi, Bangalore, and Chennai. They can help create a regional connection and appeal to local audiences.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Outfit of the Day (OOTD) Posts: Influencers can create posts featuring Hayes London accessories as part of their daily outfits, highlighting how the accessories enhance their overall look.
• Unboxing and Review Videos: Influencers can create unboxing videos showcasing the packaging and quality of the accessories, followed by a detailed review of their experience.
• Styling Tips and Tutorials: Influencers can create content offering styling tips on how to pair Hayes London accessories with different outfits for various occasions.
• Behind-the-Scenes Content: Share behind-the-scenes content of the design and manufacturing process to emphasize the craftsmanship and quality of the products.
• Seasonal and Festive Campaigns: Collaborate with influencers to create content around seasonal trends and festive occasions, showcasing how Hayes London accessories can be the perfect gift or addition to festive attire.

By leveraging these content ideas and collaborating with the right influencers, Hayes London can effectively reach and engage its target audience, driving brand awareness and sales.