Lifestyle influencers from North India, aged 25-45, focusing on wellness and home improvement.

Product Positioning

The product in question is a massage chair, which can be positioned as a luxury lifestyle product that promotes relaxation, wellness, and self-care. In the North Indian market, it can be marketed as a premium home accessory that enhances the quality of life by providing comfort and stress relief. Highlighting features such as advanced technology, ergonomic design, and health benefits can appeal to consumers looking for both functionality and luxury.

Target Customers

The ideal customer profile for massage chairs in North India includes:

• Affluent Professionals: Individuals with disposable income who value relaxation and wellness after a long day at work.
• Health and Wellness Enthusiasts: People who prioritize their physical and mental well-being and are willing to invest in products that support a healthy lifestyle.
• Homeowners: Families or individuals who are interested in enhancing their home environment with luxury and comfort items.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase the massage chair as part of a luxurious home setup, appealing to those interested in home decor and comfort.
• Health and Wellness Influencers: They can focus on the health benefits of using a massage chair, such as stress relief and improved circulation, targeting audiences interested in wellness.
• Tech Reviewers: Influencers who review gadgets and home appliances can highlight the technological features of the massage chair, attracting tech-savvy consumers.

Content Creation Ideas

• Home Tour Videos: Influencers can create videos showcasing their homes, with the massage chair as a centerpiece, discussing how it fits into their lifestyle.
• Relaxation Routine Posts: Content that features the massage chair as part of a daily relaxation or self-care routine, emphasizing its benefits.
• User Testimonials: Sharing stories or testimonials from real users about how the massage chair has improved their quality of life.
• Interactive Q&A Sessions: Live sessions where influencers answer questions about the massage chair, demonstrating its features and benefits in real-time.