The brand appears to be positioned within the lifestyle sector, focusing on fashion, skincare, and makeup. This positioning allows the brand to tap into a broad market of consumers who are interested in enhancing their overall lifestyle rather than just focusing on beauty. The brand can leverage the growing trend of holistic lifestyle improvement, where consumers seek products that contribute to their overall well-being and self-expression.
The ideal customer profile includes individuals who are:
Illustrative examples:
By collaborating with these types of influencers and leveraging these content ideas, the brand can effectively reach its target customers and create engaging, relatable content that resonates with their audience.
Extracted from Campaign Brief & Market Analysis