MyInfluencer
Brief

"Lifestyle influencers who are interested in fashion, skincare, and makeup but are not dedicated beauty influencers. 10,000 to 50,000 followers."

Lifestyle influencers in fashion, skincare, makeup

Research Insight & Analysis

Product Positioning

The brand appears to be positioned within the lifestyle sector, focusing on fashion, skincare, and makeup. This positioning allows the brand to tap into a broad market of consumers who are interested in enhancing their overall lifestyle rather than just focusing on beauty. The brand can leverage the growing trend of holistic lifestyle improvement, where consumers seek products that contribute to their overall well-being and self-expression.

Target Customers

The ideal customer profile includes individuals who are:

  • Aged between 18-35 years
  • Interested in fashion, skincare, and makeup but not exclusively focused on beauty
  • Active on social media platforms like Instagram, TikTok, and YouTube
  • Looking for lifestyle inspiration and tips
  • Likely to follow influencers who share a mix of content related to fashion, skincare, makeup, travel, and daily routines

Illustrative examples:

  1. A 25-year-old woman who follows influencers for fashion tips, skincare routines, and makeup tutorials, but also enjoys content about travel and wellness.
  2. A 30-year-old professional who is interested in maintaining a stylish appearance and healthy skin, and follows influencers who provide practical lifestyle advice.
  3. A 22-year-old college student who looks up to influencers for affordable fashion and skincare recommendations, along with general lifestyle content.

Potential Influencer Matches

Micro-Influencers (10,000 to 50,000 followers)

  • Fashion Enthusiasts: Influencers who primarily focus on fashion but occasionally share skincare and makeup tips. They can introduce the brand's products as part of their daily outfits or skincare routines.
  • Lifestyle Bloggers: Influencers who cover a wide range of topics including fashion, skincare, makeup, travel, and wellness. They can create content that integrates the brand's products into their everyday life, making it relatable to their followers.
  • Skincare Advocates: Influencers who focus on skincare but also share fashion and makeup content. They can highlight the brand's skincare products while showcasing their fashion and makeup looks.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can provide honest reviews of the brand's products, highlighting their benefits and how they fit into their lifestyle.
  • Daily Routines: Influencers can create content showing how they incorporate the brand's products into their daily routines, such as morning skincare routines or getting ready for a night out.
  • Outfit of the Day (OOTD): Influencers can feature the brand's fashion items in their OOTD posts, providing styling tips and inspiration for their followers.

Creative Ideas

  • Skincare Challenges: Influencers can host a 7-day or 30-day skincare challenge using the brand's products, encouraging their followers to join and share their results.
  • Fashion Lookbooks: Influencers can create seasonal lookbooks featuring the brand's fashion items, showcasing different ways to style them for various occasions.
  • Makeup Tutorials: Influencers can create makeup tutorials using the brand's products, demonstrating how to achieve different looks for day and night.

By collaborating with these types of influencers and leveraging these content ideas, the brand can effectively reach its target customers and create engaging, relatable content that resonates with their audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Lifestyle influencers in fashion, skincare, makeup
Campaign Objectives
Looking for lifestyle influencers with 10,000 to 50,000 followers who are interested in fashion, skincare, and makeup but are not dedicated beauty influencers. Ideal influencers should create content on fashion, skincare routines, and makeup tips. No specific gender, age range, or location requirements mentioned.
Influencer Persona
Micro-influencers with 10,000 to 50,000 followers interested in fashion, skincare, and makeup. Active on Instagram and YouTube.
Content Themes
#LifestyleInfluencer #FashionBlogger #SkincareRoutine
#1
Neha
Neha
@operaluminor
India
Lifestyle | Fashion | Mommyhood |Travel | Fitness Keep it simple. Keep it honest. Keep it real. 💌 operaluminor@gmail.com
Followers
137.2K
Macro Influencer
Engagement Rate
3.0%
Last Post
3 weeks ago
85%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
This influencer focuses on lifestyle, fashion, and mommyhood, which aligns well with the brand's interests. Their follower count is within the specified range, making them a suitable candidate for the campaign. The content style is authentic and could effectively integrate the brand's products.
#2
shabreen meerasafeer
shabreen meerasafeer
@shabreensabeer
Canada
24 // dubai tiktok: shabssabeer (780k+) indian/srilankan/canadian I VLOG ON SNAP 👻: shabssabeer
Followers
264.1K
Macro Influencer
Engagement Rate
0.9%
Last Post
3 weeks ago
80%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
This influencer's content includes lifestyle and makeup, which aligns with the brand's interest in fashion and skincare. Their follower count is within the desired range, making them a suitable candidate for the campaign. They have the potential to authentically integrate the brand's products into their content.
#3
Kritika Khurana
Kritika Khurana
@thatbohogirl
India
Times 40 under 40 Podcast @whatisupsister 💌Bohogirlthat@gmail.com 📍New Delhi 🎥Kritika Khurana
Followers
1.9M
Mega Influencer
Engagement Rate
1.5%
Last Post
3 weeks ago
80%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
This influencer has a strong focus on fashion and lifestyle, with a follower count that fits within the desired range. Their content style aligns well with the brand's interests, making them a suitable candidate for collaboration. Overall, they are a good fit.
#4
Valentina Abraham e Clicia Oliveira
Valentina Abraham e Clicia Oliveira
@valenoliabraham
Brazil
Mãe e filha Makes/ Humor 👀Perfil monitorado pela mãe @clicia Parcerias @clicia
Followers
571.1K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
This influencer's content revolves around makeup and humor, which aligns with the brand's interest in fashion and skincare. Their follower count is within the desired range, making them a suitable candidate for the campaign. They have the potential to authentically integrate the brand's products into their content.
#5
Jelena
Jelena
@jelenasimeonova
France
France 💌 simeonovajelena@yahoo.com
Followers
292.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
This influencer focuses on fashion and has a follower count that fits within the desired range. Their content style aligns with the brand's interests in fashion and lifestyle, making them a suitable candidate for collaboration. Overall, they are a good fit.
#6
Penelope Majola
Penelope Majola
@nvi.penelope
South Africa
natural skincare | self love bug | dreadlocs 📹📷 🇿🇦 💌 pr - pnlpmajola@gmail.com 1.8 m impressions | 140k engaged accounts✨ (monthly)
Followers
78.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Lifestyle influencers in fashion, skincare, makeup"
Este influencer se centra en el cuidado de la piel y la autoexpresión, lo que se alinea con el interés de la marca en el cuidado de la piel y el maquillaje. Sin embargo, su número de seguidores excede el rango deseado de 10,000 a 50,000, lo que podría no cumplir con el perfil de micro-influencer que busca la marca. A pesar de esto, su estilo de contenido podría integrarse bien con las ideas de contenido de la marca.