Lifestyle influencers in fashion, skincare, makeup

Product Positioning

The brand appears to be positioned within the lifestyle sector, focusing on fashion, skincare, and makeup. This positioning allows the brand to tap into a broad market of consumers who are interested in enhancing their overall lifestyle rather than just focusing on beauty. The brand can leverage the growing trend of holistic lifestyle improvement, where consumers seek products that contribute to their overall well-being and self-expression.

Target Customers

The ideal customer profile includes individuals who are:

• Aged between 18-35 years
• Interested in fashion, skincare, and makeup but not exclusively focused on beauty
• Active on social media platforms like Instagram, TikTok, and YouTube
• Looking for lifestyle inspiration and tips
• Likely to follow influencers who share a mix of content related to fashion, skincare, makeup, travel, and daily routines

Illustrative examples:

1. A 25-year-old woman who follows influencers for fashion tips, skincare routines, and makeup tutorials, but also enjoys content about travel and wellness.
2. A 30-year-old professional who is interested in maintaining a stylish appearance and healthy skin, and follows influencers who provide practical lifestyle advice.
3. A 22-year-old college student who looks up to influencers for affordable fashion and skincare recommendations, along with general lifestyle content.

Potential Influencer Matches

Micro-Influencers (10,000 to 50,000 followers)

• Fashion Enthusiasts: Influencers who primarily focus on fashion but occasionally share skincare and makeup tips. They can introduce the brand's products as part of their daily outfits or skincare routines.
• Lifestyle Bloggers: Influencers who cover a wide range of topics including fashion, skincare, makeup, travel, and wellness. They can create content that integrates the brand's products into their everyday life, making it relatable to their followers.
• Skincare Advocates: Influencers who focus on skincare but also share fashion and makeup content. They can highlight the brand's skincare products while showcasing their fashion and makeup looks.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can provide honest reviews of the brand's products, highlighting their benefits and how they fit into their lifestyle.
• Daily Routines: Influencers can create content showing how they incorporate the brand's products into their daily routines, such as morning skincare routines or getting ready for a night out.
• Outfit of the Day (OOTD): Influencers can feature the brand's fashion items in their OOTD posts, providing styling tips and inspiration for their followers.

Creative Ideas

• Skincare Challenges: Influencers can host a 7-day or 30-day skincare challenge using the brand's products, encouraging their followers to join and share their results.
• Fashion Lookbooks: Influencers can create seasonal lookbooks featuring the brand's fashion items, showcasing different ways to style them for various occasions.
• Makeup Tutorials: Influencers can create makeup tutorials using the brand's products, demonstrating how to achieve different looks for day and night.

By collaborating with these types of influencers and leveraging these content ideas, the brand can effectively reach its target customers and create engaging, relatable content that resonates with their audience.