MyInfluencer
Brief

"looking for Lifestyle Influencers in health and wellness for essential oils, exercise accessories, and fitness trackers "

Lifestyle Influencers in Health and Wellness

Research Insight & Analysis

Product Positioning

The user's query focuses on lifestyle influencers in the health and wellness sector, specifically for promoting essential oils, exercise accessories, and fitness trackers. These products are typically positioned within the wellness and fitness market, appealing to individuals who prioritize health, physical activity, and holistic well-being.

Essential Oils

Essential oils can be positioned as natural remedies for stress relief, improved sleep, and overall wellness. They can be marketed as part of a holistic lifestyle, emphasizing their natural and therapeutic benefits.

Exercise Accessories

Exercise accessories, such as yoga mats, resistance bands, and foam rollers, can be positioned as essential tools for enhancing workout routines. They can be marketed to both beginners and fitness enthusiasts looking to improve their exercise experience.

Fitness Trackers

Fitness trackers can be positioned as essential gadgets for monitoring physical activity, tracking progress, and achieving fitness goals. They appeal to tech-savvy individuals who are serious about their fitness journey and data-driven results.

Target Customers

Ideal Customer Profile

The ideal customers for these products are health-conscious individuals who are proactive about their physical and mental well-being. They are likely to be:

  • Age Group: 18-45 years old
  • Gender: Predominantly female, but also male
  • Lifestyle: Active, health-focused, and tech-savvy
  • Interests: Fitness, yoga, meditation, natural remedies, and wellness trends
  • Income Level: Middle to upper-middle class, with disposable income for wellness products

Illustrative Examples

  1. Young Professionals: Individuals in their 20s and 30s who are balancing work and personal life, and are looking for ways to stay fit and manage stress.
  2. Fitness Enthusiasts: People who regularly engage in physical activities such as running, yoga, or gym workouts, and are interested in tracking their progress.
  3. Wellness Advocates: Individuals who are passionate about holistic health, including natural remedies and mindfulness practices.

Potential Influencer Matches

Types of Influencers

  1. Fitness Trainers and Coaches: These influencers can demonstrate the use of exercise accessories and fitness trackers in their workout routines, providing credibility and practical insights.
  2. Wellness Bloggers and Vloggers: Influencers who focus on holistic health and wellness can effectively promote essential oils, sharing their benefits and usage tips.
  3. Yoga Instructors: These influencers can showcase the use of essential oils and exercise accessories in yoga practices, appealing to a niche but dedicated audience.
  4. Health and Lifestyle Influencers: Broad-spectrum influencers who cover various aspects of a healthy lifestyle, including diet, exercise, and mental well-being, can reach a wide audience.

Enriching User's Requirements

  • Engagement Rate: Look for influencers with high engagement rates to ensure active and interested followers.
  • Content Quality: Prioritize influencers who produce high-quality, visually appealing content that aligns with the brand's aesthetics.
  • Audience Demographics: Ensure the influencer's audience matches the target customer profile in terms of age, gender, and interests.

Content Creation Ideas

General Ideas

  1. Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials on how to use the essential oils, exercise accessories, and fitness trackers.
  2. Daily Routine Integration: Showcasing how these products fit into their daily wellness routines, from morning workouts to evening relaxation.
  3. Before and After: Demonstrating the effectiveness of fitness trackers and exercise accessories through before-and-after progress posts.

Creative Ideas

  1. Challenge Series: Launch a fitness challenge where influencers use the exercise accessories and fitness trackers, encouraging their followers to join and share their progress.
  2. DIY Wellness Recipes: Influencers can create DIY recipes using essential oils, such as homemade diffusers or massage oils, adding a creative and personal touch.
  3. Live Sessions: Hosting live workout sessions or wellness talks where influencers use and discuss the products in real-time, engaging directly with their audience.

By leveraging these strategies, the brand can effectively position its products in the health and wellness market, reach its target customers, and create engaging content that resonates with the audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Lifestyle Influencers in Health and Wellness
Campaign Objectives
Looking for lifestyle influencers in the health and wellness niche to promote essential oils, exercise accessories, and fitness trackers. Ideal influencers should have a strong presence in the health and wellness community and create engaging content related to lifestyle, health, and fitness.
Influencer Persona
Influencers who focus on health and wellness, including fitness enthusiasts, yoga instructors, and wellness coaches. They should have a strong following and engagement in the lifestyle and wellness community.
Content Themes
#HealthAndWellness #FitnessJourney #EssentialOils
#1
Dr. Josh Axe
Dr. Josh Axe
@UCgtp61tf9tYF7nG_gIQ94LQ
US
Dr. Josh Axe, DC, DNM, CNS, is a doctor of chiropractic, certified doctor of natural medicine, clinical nutritionist, leadership expert and highly successful entrepreneur, with a passion to help people eat healthy and live a healthy lifestyle. He earned his doctorate from Palmer College and his Master of Science in Organizational Leadership from Johns Hopkins University. Dr. Axe is the cofounder and CVO of Ancient Nutrition, founder of DrAxe.com, and founder of The Health Institute. His businesses have ranked on the Inc. 500 fastest growing companies. He is the bestselling author of Think This Not That, Eat Dirt, Keto Diet, and Ancient Remedies. He regularly teaches lectures and trains entrepreneurs on leadership, mindset, and self- development. Josh is married to his wife, Chelsea, and they have two daughters. They live between Nashville, TN and Dorado, PR and enjoy cooking, staying active swimming and cycling, and prioritize time for their faith and family.
Followers
2.3M
Mega Influencer
Engagement Rate
0.0%
Last Post
2 months ago
90%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
This influencer has a strong presence in the health and wellness community and covers a wide range of relevant topics, making them a great fit for the brand.
#2
makesy
makesy
@UC55Zy8pKhI2TY2IoIhpU8HA
US
Learn how to make candles, diffusers, soap, skincare, bath bombs, body lotions, lip gloss, & more using the most luxurious, innovative, & eco-friendly supplies. Makesy is the ultimate place to get your creative juices movin’ and groovin' on all things DIY! Behind the scenes, our maker experts have carefully designed, crunched the numbers, tested (and then tested again) all of the ingredients and recipes you see here to make incredible handmade products that you can use yourself or sell with a biz. Get inspired & make with makesy! 🌈
Followers
58.3K
Micro Influencer
Engagement Rate
0.0%
Last Post
2 months ago
60%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
This influencer's focus on DIY and eco-friendly products aligns well with the brand's essential oils, but there is no clear connection to fitness accessories or trackers.
#3
Faith and Flour
Faith and Flour
@UCBQRQFWV-XqqO7CMJ-fukrA
US
Welcome to my channel! My name is Robin and I am a stay at home wife and mom of two boys. Here I share life as a homemaker with videos on cleaning, decluttering & organizing, cooking, the ten item capsule wardrobe and my faith. I hope that you find inspiration and encouragement!
Followers
112.0K
Macro Influencer
Engagement Rate
1.3%
Last Post
2 months ago
60%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
This influencer focuses on homemaking and lifestyle, which aligns well with the brand's essential oils but not with fitness accessories or trackers.
#4
Our Gabled Home
Our Gabled Home
@UCJmH_2Tq4CR4TQJs7cCX57w
US
Are you trying to make a sourdough starter and bake bread from scratch? Make your own butter? Grow your own food without having a big homestead? Are you yearning for a simpler life? Learn old-fashioned skills? Become more (self-) sustainable? You have come to the right place! My name is Anja and I teach urban and suburban families old-fashioned skills and heritage homemaking practices for a simpler, more meaningful, and sustainable living in a natural home. It all goes back to growing up in Germany and learning how my grandparents were doing so many things in their kitchen, their home, and their garden. I post new videos of easy recipes, tutorials, minimalism, and DIY inspirations every Tuesday morning! You can find me at my blog at https://www.ourgabledhome.com/. Sign up for my newsletter here: https://awesome-experimenter-1997.ck.page/fefa204ce8 Get my signature SUPER SIMPLE SOURDOUGH course: https://supersimplesourdough.teachable.com/p/super-simple-sourdough
Followers
105.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
This influencer focuses on sustainable living and DIY, which aligns well with the brand's essential oils but not with fitness accessories or trackers.
#5
Jennifer Snell
Jennifer Snell
@UCrcbkDcAuxKdy_MAkRU3Ebw
US
Welcome to my channel, my name is Jennifer. I have been doing doterra as business for 11 years. My mission is to help individuals create freedom through the financial stability of running their own business with doTERRA. On this channel, I will be sharing simple essential oil applications to naturally boost your immune system along with ways you can earn income from home. I will share my doterra journey and how this business worked for me and can work for you too! You can earn extra money from home to pay for your monthly oil orders, pay for car payment, mortgage... so much is possible! I also have a FREE PDF download where I share 5 tips to boost your immune system naturally. So that you feel fabulous all year long. You will get various approaches on how to boost your immune system. Easy steps to follow and essential oil usage guide, along with a bonus DIY essential oil roller recipe that I like to use to boost my immune system. Blessings, Jennifer
Followers
1.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
The influencer's focus on essential oils and natural health aligns well with the brand's products, but the small follower count may limit reach.
#6
Torey Noora
Torey Noora
@UChA2epCC_g-BgNmlx2QkqKQ
US
Hello! I’m Torey, a Certified Aromatherapist with a deep passion for essential oils and their incredible benefits. I am dedicated to helping others experience the transformative power of oils while ensuring their safe and effective use. I firmly believe that essential oils have the potential to support every system in our bodies, from promoting relaxation and reducing stress to aiding digestion and enhancing overall well-being. Their versatility makes them a wonderful addition to our daily routines. I strive to educate and empower others to incorporate essential oils into their lives safely. I understand the importance of using oils responsibly and providing accurate information to maximize their benefits. Thanks for trusting me to be your source for essential oil education, I’m here to guide you every step of the way! If you would like to work with me 1:1 email me at hello@toreynoora.com
Followers
12.2K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Lifestyle Influencers in Health and Wellness"
This influencer is a certified aromatherapist with a focus on essential oils, which aligns well with the brand's products but not with fitness accessories or trackers.