Lifestyle influencers based in Pune, aged 18-35, active on Instagram and YouTube.

Product Positioning

The promotion of a mall in Pune, Maharashtra, can be positioned as a lifestyle destination that offers a unique shopping, dining, and entertainment experience. The mall can be marketed as a hub for fashion, leisure, and social gatherings, appealing to both locals and tourists. Highlighting exclusive brands, events, and amenities can create a distinct identity in the competitive retail market.

Target Customers

The ideal customer:

• Young Professionals: Individuals aged 25-35 who are fashion-conscious and enjoy socializing.
• Families: Parents with children looking for a convenient shopping and entertainment destination.
• Tourists: Visitors to Pune seeking a comprehensive shopping experience.
• Students: College students interested in affordable fashion and dining options.

Potential Influencer Matches

• Lifestyle Influencers: Creators who focus on fashion, beauty, and lifestyle content can showcase the mall's offerings and attract young professionals and students.
• Family Bloggers: Influencers who share family-oriented content can highlight family-friendly amenities and events, appealing to parents.
• Travel Influencers: Those who cover travel and local experiences can promote the mall as a must-visit destination for tourists.
• Food Bloggers: Influencers specializing in food content can feature the mall's dining options, attracting food enthusiasts.

Content Creation Ideas

• Fashion Hauls and Lookbooks: Influencers can create content showcasing outfits and accessories available at the mall, appealing to fashion-conscious audiences.
• Event Coverage: Live streams or vlogs of events and activities hosted at the mall can engage viewers and create buzz.
• Family Day Out: Content featuring a day spent at the mall with family, highlighting kid-friendly activities and dining options.
• Dining Experiences: Reviews and features of unique dining experiences within the mall can attract food lovers.
• Behind-the-Scenes Tours: Exclusive tours of the mall's facilities and amenities can create intrigue and interest.

These strategies can effectively position the mall as a premier lifestyle destination in Pune, attracting a diverse range of customers through targeted influencer collaborations.