The user's query indicates a focus on lifestyle Instagram influencers, specifically mothers. This suggests that the product or service being promoted is likely related to family, parenting, or lifestyle. To position the product effectively in the market, it should be presented as something that enhances the daily lives of mothers and their families. This could include products like baby care items, household goods, family-friendly services, or wellness products.
The ideal customer profile would be mothers who are active on Instagram and follow lifestyle influencers. These customers are likely to be:
Illustrative examples of target customers:
Given the target audience, the following types of influencers would be suitable:
To maximize engagement and reach, consider the following content ideas:
By leveraging these strategies, the brand can effectively reach and engage with its target audience through the right influencers and content.
Extracted from Campaign Brief & Market Analysis