Lifestyle influencers or mom bloggers, female, aged 25-45, active on Instagram/Pinterest, focus on luxury lifestyle.

Product Positioning

The luxury crockery brand can be positioned as a premium lifestyle product that enhances dining experiences. It should emphasize quality, elegance, and exclusivity, appealing to consumers who appreciate fine dining and sophisticated home aesthetics. The brand can leverage its craftsmanship, unique designs, and the prestige associated with luxury dining ware to differentiate itself in the market.

Target Customers

The ideal customer profile for this luxury crockery brand includes:

• Affluent Families: Households with higher disposable incomes who invest in premium home goods.
• Home Entertainers: Individuals who frequently host gatherings and value presenting their guests with high-quality dining experiences.
• Design Enthusiasts: Consumers who appreciate art and design and are willing to invest in aesthetically pleasing home products.
• Luxury Lifestyle Followers: People who follow luxury trends and are influenced by high-end lifestyle content.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase the crockery in various home settings, emphasizing its role in enhancing everyday life and special occasions.
• Mom Bloggers: Particularly those who focus on family and home, they can highlight the crockery's practicality and elegance in family settings, appealing to affluent families.
• Interior Design Influencers: They can integrate the crockery into broader home decor themes, appealing to design enthusiasts.
• Food Bloggers/Chefs: By using the crockery in their culinary presentations, they can appeal to home entertainers and those who appreciate fine dining.

Content Creation Ideas

• Elegant Dining Setup Tutorials: Create content that guides viewers on setting up a luxurious dining table using the crockery, appealing to home entertainers.
• Behind-the-Scenes Craftsmanship Stories: Showcase the making of the crockery, highlighting the craftsmanship and quality, which can resonate with design enthusiasts.
• Family Dining Experiences: Mom bloggers can share personal stories and experiences of using the crockery during family meals, appealing to affluent families.
• Collaborative Cooking Shows: Partner with food bloggers or chefs to create cooking shows where the crockery is used, appealing to luxury lifestyle followers and food enthusiasts.