Influencers who are business development professionals, SDRs, or GTM experts with a focus on cold calling. They should have a strong presence on LinkedIn and a connection to phone finding tools.

Product Positioning

The product in question is a "phone finding tool," which can be positioned as a crucial asset for professionals involved in business development, sales development (SDR), go-to-market (GTM) strategies, and cold calling. This tool can be marketed as a solution to streamline the process of finding and contacting potential leads, thereby increasing efficiency and productivity in sales and business development activities.

Target Customers

The ideal customer profile for this phone finding tool includes:

• Sales Development Representatives (SDRs): Professionals who are responsible for outbound prospecting and need to find contact information quickly and accurately.
• Business Development Managers: Individuals who focus on identifying new business opportunities and require reliable contact information to reach out to potential clients.
• Go-to-Market (GTM) Strategists: Professionals who plan and execute market entry strategies and need to connect with key stakeholders.
• Cold Calling Specialists: Salespeople who rely on cold calling as a primary method of outreach and need a tool to find phone numbers efficiently.

Illustrative Examples

1. John, an SDR at a tech startup: John spends a significant amount of time searching for contact information to reach out to potential clients. A phone finding tool would help him reduce the time spent on this task and increase his outreach efficiency.
2. Sarah, a Business Development Manager at a mid-sized company: Sarah is responsible for expanding the company's client base. She needs accurate contact information to connect with decision-makers in target companies.
3. Mike, a GTM Strategist at a SaaS company: Mike is planning a market entry strategy and needs to gather contact information for key stakeholders in the industry.

Potential Influencer Matches

LinkedIn Influencers

• Sales Coaches and Trainers: Influencers who provide training and tips on sales techniques, including cold calling and lead generation. They can demonstrate how the phone finding tool can enhance sales processes.
• Business Development Experts: Professionals who share insights on business growth strategies and tools that can aid in business development.
• GTM Strategists: Influencers who focus on market entry strategies and can highlight the importance of having accurate contact information for successful market penetration.

Content Creators

• Sales and Marketing Bloggers: Bloggers who write about sales strategies, tools, and techniques. They can review the phone finding tool and share their experiences with their audience.
• YouTube Sales Channels: Content creators who produce videos on sales tips, cold calling techniques, and productivity tools. They can create tutorial videos showcasing the benefits of the phone finding tool.

Content Creation Ideas

General Ideas

• Product Demos: Create detailed demonstration videos showing how the phone finding tool works and its key features.
• Case Studies: Share success stories of companies or individuals who have significantly improved their sales processes using the tool.
• How-to Guides: Publish articles or videos on how to integrate the phone finding tool into existing sales workflows.

Creative Ideas

• Challenge Series: Launch a challenge where sales professionals use the phone finding tool to achieve specific outreach goals within a set timeframe. Share their progress and results.
• Webinars and Live Q&A: Host webinars with sales experts discussing the importance of accurate contact information and how the phone finding tool can help. Include live Q&A sessions to engage the audience.
• Infographics: Create visually appealing infographics that highlight the benefits and ROI of using the phone finding tool in sales and business development activities.

By leveraging these strategies, the phone finding tool can effectively reach its target audience and demonstrate its value in enhancing sales and business development efforts.