The product in question is a liquid detergent. In the existing market, liquid detergents are often positioned based on their cleaning efficiency, gentleness on fabrics, environmental friendliness, and scent. To stand out, this liquid detergent can be positioned as a premium product that offers superior cleaning power while being eco-friendly and gentle on clothes. Highlighting unique features such as biodegradable ingredients, hypoallergenic properties, or a long-lasting fresh scent can also help differentiate it from competitors.
The ideal customer profile for this liquid detergent would include:
Illustrative examples:
To effectively promote the liquid detergent, consider collaborating with the following types of influencers:
To create engaging and viral content, consider the following ideas:
By leveraging these content ideas and collaborating with the right influencers, the liquid detergent can effectively reach and resonate with the target audience.
Extracted from Campaign Brief & Market Analysis