MyInfluencer
Brief

"i have liquid detergent. for its promotion i need social media influencers. "

Liquid detergent promotion via social media influencers

Research Insight & Analysis

Product Positioning

The product in question is a liquid detergent. In the existing market, liquid detergents are often positioned based on their cleaning efficiency, gentleness on fabrics, environmental friendliness, and scent. To stand out, this liquid detergent can be positioned as a premium product that offers superior cleaning power while being eco-friendly and gentle on clothes. Highlighting unique features such as biodegradable ingredients, hypoallergenic properties, or a long-lasting fresh scent can also help differentiate it from competitors.

Target Customers

The ideal customer profile for this liquid detergent would include:

  • Eco-conscious consumers: Individuals who prioritize environmentally friendly products and sustainable living.
  • Families with children: Parents who need a detergent that is tough on stains but gentle on sensitive skin.
  • Young professionals: People who are looking for convenient and effective cleaning solutions.
  • Health-conscious individuals: Consumers who prefer hypoallergenic and non-toxic cleaning products.

Illustrative examples:

  • A young mother who is concerned about using safe and gentle products for her baby's clothes.
  • A college student living in a dorm who needs a reliable detergent for frequent laundry.
  • An environmentally conscious couple who prefer products that are biodegradable and have minimal environmental impact.

Potential Influencer Matches

To effectively promote the liquid detergent, consider collaborating with the following types of influencers:

  • Eco-friendly lifestyle influencers: These influencers focus on sustainable living and can highlight the detergent's eco-friendly attributes.
  • Parenting influencers: They can emphasize the product's gentleness on children's clothes and its effectiveness in removing tough stains.
  • Home and cleaning influencers: These content creators can demonstrate the detergent's cleaning power and provide tips on laundry care.
  • Health and wellness influencers: They can promote the hypoallergenic and non-toxic aspects of the detergent.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

  • Before and After Demonstrations: Show the effectiveness of the detergent by comparing stained clothes before and after washing.
  • Eco-friendly Tips: Collaborate with eco-friendly influencers to create content around sustainable laundry practices and the benefits of using eco-friendly detergents.
  • Parenting Hacks: Partner with parenting influencers to share tips on managing laundry for families, especially with young children.
  • User Testimonials: Feature real-life testimonials from satisfied customers who have experienced the benefits of the detergent.
  • DIY Laundry Solutions: Create content around DIY laundry hacks and how the detergent can be used in various cleaning scenarios.

By leveraging these content ideas and collaborating with the right influencers, the liquid detergent can effectively reach and resonate with the target audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Liquid detergent promotion via social media influencers
Campaign Objectives
Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent.
Influencer Persona
Home care, cleaning tips, and lifestyle influencers active on Instagram, YouTube, and TikTok.
Content Themes
#LiquidDetergent #CleaningProducts #HomeCare
#1
AR Maharaj
AR Maharaj
@UCS9pEm0lpZ0cGH4n3Nc4oJQ
IN
AR Maharaj is one of India's Top Products Reviews Channel. Our channel features top lists related to home & kitchen appliances, televisions, consumer durables, computers & accessories and more. Also in this Channel you will find the Best Products in India's, Best Product Reviews, Unboxing, Top Lists, Comparison and Product Buying Guides. Every Week Adds Three Videos. Subscribe Now and to Gets all New Videos updates ! Business email: A.Maharaj5@gmail.com DISCLAIMER: AR Maharaj Channel DOES NOT Promote Any Product or Encourage Any illegal activities. all contents provided by This Channel (AR Maharaj) is meant for EDUCATIONAL PURPOSE only. We are trying to provide a true, valid, specific, detailed information. AR Maharaj are not a licensed professional so make sure with your professional consultant in case you need. **As an Amazon Associate we earn from qualifying purchases.
Followers
34.7K
Micro Influencer
Engagement Rate
0.0%
Last Post
4 weeks ago
90%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
Este canal se centra en reseñas de productos y consejos de limpieza, lo que se alinea bien con los intereses de la marca. Su contenido es práctico y podría incluir demostraciones efectivas del detergente líquido. La audiencia está interesada en productos de limpieza, lo que lo convierte en un buen candidato para la campaña.
#2
Angela Brown Cleaning
Angela Brown Cleaning
@UC8OUzZ0rKHOUZ19em4cEXyQ
US
Angela Brown is a cleanfluencer with a worldwide audience of cleaning business owners, Airbnb hosts, and DIY homeowners. She has trained house cleaners in 37 countries, is a professional speaker, and host of the following shows and podcasts: Ask a House Cleaner (Professional House Cleaners & Maids) Clutter Corner (by Hoarding World for homeowners) Turnover Cleaning Tips (Airbnb Hosts and Vacation Rental Owners) Follow Angela Brown @AskAngelaBrown on all social medias to access her wealth of knowledge, resources, and advice on the cleaning industry. Learn from her experience and expertise in the field, and get valuable tips and tricks on starting and running a successful cleaning business. SPONSORSHIPS & BRANDS: Go here https://savvycleaner.com/campaign Books by Angela Brown: How to Start Your Own House Cleaning Company - https://amzn.to/49ivKYb The Ultimate Guide to Move in Move Out Cleaning - https://amzn.to/47YRcAr The 30 Day Abundance Challenge - https://amzn.to/48Wz77z
Followers
350.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
4 weeks ago
88%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
Este canal se centra en la limpieza y ofrece consejos y recursos para propietarios de negocios de limpieza, lo que se alinea bien con los intereses de la marca. Su contenido es relevante y podría incluir demostraciones efectivas del detergente líquido. La audiencia está interesada en productos de limpieza, lo que lo convierte en un buen candidato para la campaña.
#3
Clean My Space
Clean My Space
@UCGozdt7Wbd15k7dWhvlmLUw
CA
SUBSCRIBE for TRUSTED CLEANING ADVICE! Welcome to Clean My Space - I'm Melissa Maker and I show you how to clean better, faster and get great results in the least amount of time! I started a cleaning business in Toronto, Canada in 2006 and in 2010, along with Chad Reynolds, we started uploading cleaning videos to YouTube and the rest, as they say, is history. Fun fact: I HATE cleaning which is why I'm fast at it! MAKER'S CLEAN: We have been selling our premium, professional grade cleaning products since 2016 and you can view our entire product line-up at http://www.MakersClean.com
Followers
2.1M
Mega Influencer
Engagement Rate
0.0%
Last Post
4 weeks ago
85%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
Este canal se centra en consejos de limpieza y productos de limpieza, lo que se alinea bien con los intereses de la marca. Su estilo de contenido es práctico y directo, lo que podría facilitar la integración de los productos de la marca. La audiencia de este canal está interesada en la limpieza del hogar, lo que lo convierte en un buen candidato para la campaña.
#4
The Home Admin
The Home Admin
@UCzDyo9KjAS-WVauFp2Tw0DQ
US
Teaching you to Love the home you have in every season by introducing the best home products, routines and motivation to make YOU the home admin.
Followers
34.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
This influencer focuses on home products and routines, which aligns well with the brand's focus on home care and cleaning tips. Their content style is practical and relatable, making them a strong candidate for promoting liquid detergent. They have the potential to authentically integrate the product into their content.
#5
Kacie - The Big Clean Co
Kacie - The Big Clean Co
@UC_m-8DMN9aJcear4WJNWY1A
AU
I’m Kacie Stephens: owner of cleaning biz The Big Clean Co + our cleaning product For All Australia. Here you’ll find cleaning facts, techniques, chemical knowledge and daily life stories.
Followers
42.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
This influencer runs a cleaning business and shares cleaning facts and techniques, which aligns well with the brand's focus on home care and cleaning tips. Their content style is practical and relevant, making them a strong candidate for promoting liquid detergent. They have the potential to authentically integrate the product into their content.
#6
Rach Plus Five
Rach Plus Five
@UCeIVlrX4c0-QgjnJYqhtytQ
US
Hi and welcome to my channel! I am Rachel, a stay-at-home mom of 5, and married to my best friend Connor, and live the Florida life. I love making motherhood, homemaking, and lifestyle videos! I also make cleaning, organizing, shopping/hauls, decorating, and so many other videos. I would love to have you SUBSCRIBE and be a part of my channel and this wonderful community. Thanks for stopping by and I hope you decide to stick with me! For business inquiries: rachplusfiveyt@gmail.com
Followers
66.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for social media influencers to promote liquid detergent. Ideal influencers should focus on home care, cleaning tips, and lifestyle content. They should be active on Instagram, YouTube, and TikTok. Content should highlight the effectiveness, ease of use, and benefits of the liquid detergent."
This influencer shares content about motherhood, homemaking, and lifestyle, which aligns with the brand's focus on home care and cleaning tips. Their content style is relatable and practical, making them a suitable candidate for promoting liquid detergent. They have the potential to authentically integrate the product into their content.