MyInfluencer
Brief

"Small hat brand company on Long Island NY, specializing in our own designs as well as custom orders, looking for local influencers, looking for golf influencers and athletes to endorse the brand"

Local and golf influencers for hat brand

Research Insight & Analysis

Product Positioning

Your small hat brand company on Long Island, NY, specializes in unique designs and custom orders. This positions your brand as a niche, local business with a focus on personalized and high-quality products. In the existing market, your brand can be positioned as a premium, bespoke hat provider that caters to both fashion-conscious individuals and those looking for custom, one-of-a-kind pieces. Emphasizing the local craftsmanship and the ability to create custom designs can set your brand apart from mass-produced alternatives.

Target Customers

The ideal customer profile for your brand includes:

  • Local Residents: People living in Long Island, NY, who appreciate local businesses and unique, handcrafted products.
  • Golf Enthusiasts: Golfers who are looking for stylish and functional hats to wear on the course.
  • Athletes: Individuals involved in various sports who need high-quality, comfortable headwear.
  • Fashion-Conscious Individuals: People who are interested in unique, custom-designed hats to complement their personal style.

Illustrative Examples

  1. John, 45, Long Island Resident: John is a local business owner who loves supporting other local businesses. He enjoys golfing on weekends and is always on the lookout for stylish, functional hats to wear on the course.
  2. Sarah, 30, Fashion Blogger: Sarah is a fashion influencer who loves unique, custom-designed accessories. She frequently shares her outfits on social media and is always looking for new brands to feature.
  3. Mike, 25, Amateur Athlete: Mike is an amateur athlete who participates in various sports. He values high-quality, comfortable headwear that can withstand intense physical activity.

Potential Influencer Matches

Local Influencers

  • Local Lifestyle Bloggers: Influencers who focus on local events, businesses, and lifestyle in Long Island, NY. They can help promote your brand to the local community.
  • Local Fashion Influencers: Fashion influencers based in Long Island who can showcase your unique designs and custom orders to their followers.

Golf Influencers

  • Golf Enthusiasts: Influencers who create content around golfing tips, equipment reviews, and golf course experiences. They can highlight the functionality and style of your hats on the golf course.
  • Professional Golfers: Athletes who participate in golf tournaments and have a significant following. Their endorsement can lend credibility and visibility to your brand.

Athletes

  • Sports Influencers: Athletes who participate in various sports and have a strong social media presence. They can demonstrate the durability and comfort of your hats during physical activities.
  • Fitness Influencers: Influencers who focus on fitness and active lifestyles. They can promote your hats as part of their workout gear.

Content Creation Ideas

General Ideas

  • Behind-the-Scenes: Share the process of designing and creating your hats, emphasizing the craftsmanship and attention to detail.
  • Customer Testimonials: Feature satisfied customers wearing your hats and sharing their experiences.
  • Local Events: Participate in local events and markets, and create content around your involvement in the community.

Creative Ideas

  • Golf Course Fashion: Collaborate with golf influencers to create a series of posts or videos showcasing your hats on the golf course, highlighting their style and functionality.
  • Custom Design Showcase: Create a mini-series featuring the creation of custom hat designs for specific customers or influencers, from initial concept to finished product.
  • Athlete Endorsements: Partner with athletes to create content that shows them wearing your hats during training sessions, competitions, and everyday activities, emphasizing the hats' comfort and performance.

By leveraging these strategies, you can effectively reach your target audience and build a strong brand presence in both the local and broader markets.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Local and golf influencers for hat brand
Campaign Objectives
Small hat brand company based in Long Island, NY, specializing in unique designs and custom orders, seeks local influencers, golf influencers, and athletes to endorse the brand. Ideal influencers should be active on Instagram, TikTok, and YouTube.
Influencer Persona
Local influencers from Long Island, NY, golf influencers, and athletes who are active on Instagram, TikTok, and YouTube. Influencers should have a strong presence in the golf community and be able to create engaging content featuring the brand's hats.
Content Themes
#GolfFashion #CustomHats #LongIslandStyle
#1
longislandwiseguy
longislandwiseguy
@longislandwiseguy
US
You’ll never look at Long Island the same Submit a video⬇️
Followers
101.7K
Macro Influencer
Engagement Rate
0.4%
Last Post
2 months ago
70%Match Score
Fit for"Local and golf influencers for hat brand"
This influencer has a significant following on TikTok and is based in Long Island, which aligns with the brand's local focus. However, there is no mention of golf or athletic content.
#2
Alex Milano
Alex Milano
@alexandraamilano
US
🍵💋👩🏽‍🍳☁️🍒🫧🌹 💌: alexandramilano2019@gmail.com
Followers
5.2K
Micro Influencer
Engagement Rate
0.9%
Last Post
2 months ago
60%Match Score
Fit for"Local and golf influencers for hat brand"
The influencer has a strong presence on TikTok and focuses on lifestyle and fashion, which aligns well with the brand's target audience. However, there is no indication of a connection to golf or athletics.
#3
Gabriella Artusa
Gabriella Artusa
@.gabrrieellaa
US
NYC🖤fashion institute of technology @goddess.ambition
Followers
47.4K
Micro Influencer
Engagement Rate
1.5%
Last Post
2 months ago
60%Match Score
Fit for"Local and golf influencers for hat brand"
The influencer has a strong presence on TikTok and focuses on fashion and lifestyle, which aligns well with the brand's target audience. However, there is no indication of a connection to golf or athletics.
#4
PopUpSpeakeasy Media, Design & PopUps
PopUpSpeakeasy Media, Design & PopUps
@popupspeakeasy
United States
Content studios/PopUps/creator 🛠️custom sets 📸creative photography 🪩prop rentals/event content 🏡vacation rentals/design 📆shoot/PopUp/short stay/event
Followers
2.8K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Local and golf influencers for hat brand"
The influencer focuses on retro fashion and lifestyle, which may not align well with the brand's focus on golf and custom hats.
#5
Sabrina
Sabrina
@sabrinashops
US
Bougie taste on a budget 🛍✨ sabrinakostusiak@gmail.com Links to bags ⬇️
Followers
26.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Local and golf influencers for hat brand"
This influencer has a strong presence on TikTok and focuses on thrift and vintage shopping, which may not align well with the brand's focus on golf and custom hats.
#6
Nancy
Nancy
@casacavaliere
US
Sustainable Interior Design/ Vintage/ Fashion Heavy on the Sarcasm 🇮🇹 in NYC
Followers
9.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Local and golf influencers for hat brand"
The influencer focuses on vintage shopping and fashion, which may not align well with the brand's focus on golf and custom hats.