Micro-influencers with around 5k followers, located in Gurgaon, preferably food bloggers or lifestyle influencers.

Product Positioning

The product in question is a cake, which is a popular item in the food and dessert market. In the local area of Gurgaon, the brand can position itself as a premium or artisanal cake provider, focusing on quality ingredients, unique flavors, and custom designs. This positioning can differentiate the brand from mass-produced cakes and appeal to customers looking for something special for celebrations or personal indulgence.

Target Customers

The ideal customer profile would include:

• Young Professionals and Families: Individuals and families who enjoy celebrating occasions with high-quality desserts.
• Food Enthusiasts: People who appreciate gourmet food and are willing to try new flavors and designs.
• Event Planners: Professionals organizing events such as birthdays, weddings, or corporate gatherings who require premium cakes.

Illustrative examples include a young couple looking for a unique cake for their anniversary, a family planning a birthday party, or a corporate event planner seeking a standout dessert for a company event.

Potential Influencer Matches

• Local Food Bloggers: Influencers who focus on food reviews and have a strong local following in Gurgaon. They can showcase the cake's taste and presentation through detailed reviews and high-quality images.

• Lifestyle Influencers: Those who cover a range of topics including food, events, and local culture. They can integrate the cake into lifestyle content, such as party planning tips or local dining experiences.

• Micro-Influencers: With around 5k followers, these influencers have a more engaged audience and can create authentic content that resonates with their followers. They can provide personal testimonials and share their experiences with the cake.

Content Creation Ideas

• Behind-the-Scenes Videos: Show the cake-making process, highlighting the craftsmanship and quality ingredients used. This can create a connection with the audience and build trust in the brand.

• Customer Testimonials: Share stories and reviews from satisfied customers, possibly featuring user-generated content from events where the cake was a highlight.

• Themed Cake Challenges: Collaborate with influencers to create themed cake designs, encouraging their followers to participate in a design challenge or vote for their favorite.

• Seasonal Promotions: Develop content around seasonal or holiday-themed cakes, offering special promotions or limited-time flavors to create urgency and excitement.

These strategies can help the brand effectively reach its target audience and create a strong presence in the local market.