Local education and coding influencers

Product Positioning

The university in Raipur, Chhattisgarh, India, is looking to find local influencers in the education and coding categories. The goal is likely to promote the university's programs, courses, or events related to education and coding. The university can position itself as a leading educational institution in Raipur, offering cutting-edge coding courses and educational programs that prepare students for the future.

Target Customers

The ideal customer profile for this campaign would include:

• High School Students: Students who are about to graduate and are looking for higher education opportunities in Raipur.
• College Students: Students who are interested in enhancing their skills, particularly in coding and technology.
• Parents: Parents who are looking for reputable educational institutions for their children.
• Working Professionals: Individuals looking to upskill or reskill in the field of coding and technology.

Illustrative examples:

• A high school student interested in pursuing a degree in computer science.
• A college student looking to join a coding bootcamp or short-term course.
• A parent researching the best universities for their child's higher education.
• A working professional aiming to switch careers to a tech-related field.

Potential Influencer Matches

Local Education Influencers

• Teachers and Educators: Local teachers who have a strong following among students and parents. They can share their experiences and the benefits of the university's programs.
• Education Bloggers/Vloggers: Individuals who create content around educational tips, college reviews, and career advice.

Coding Influencers

• Local Tech Enthusiasts: Influencers who are passionate about coding and technology, and who regularly share coding tutorials, tech news, and project showcases.
• Coding Instructors: Professionals who teach coding and have a following of students interested in learning programming languages and software development.

Student Influencers

• Current Students: Students currently enrolled in the university who can share their personal experiences, campus life, and the benefits of the university's coding programs.
• Alumni: Successful alumni who have gone on to have notable careers in tech and can endorse the university's programs.

Content Creation Ideas

General Ideas

• Student Testimonials: Videos or blog posts featuring current students and alumni sharing their experiences and success stories.
• Campus Tours: Virtual tours of the university campus, highlighting facilities, classrooms, and coding labs.
• Event Coverage: Live coverage or recaps of university events, coding competitions, and workshops.

Creative Ideas

• Coding Challenges: Host coding challenges or hackathons and have influencers participate and promote these events.
• Day in the Life: Influencers can create "Day in the Life" content showcasing a typical day for a student at the university.
• Collaborative Projects: Partner with coding influencers to create collaborative coding projects or tutorials that can be shared on social media.
• Interactive Q&A Sessions: Live Q&A sessions with influencers where prospective students can ask questions about the university and its programs.

By leveraging local influencers in the education and coding categories, the university can effectively reach its target audience and promote its programs in a relatable and engaging manner.