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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

coffee shop while enjoying a cappuccino and a pastry.

Potential Influencer Matches

Local Micro-Influencers

  • Food and Beverage Enthusiasts: Influencers who focus on local dining experiences, coffee culture, and food reviews. They can highlight the unique offerings and ambiance of the coffee shop.
  • Lifestyle Bloggers: Influencers who share content about daily routines, productivity tips, and local hotspots. They can showcase the coffee shop as a perfect spot for working or socializing.
  • Student Influencers: College students with a significant following who share their campus life, study tips, and favorite hangout spots. They can attract fellow students to the coffee shop.

Content Creators on Instagram and TikTok

  • Instagram: Influencers who create visually appealing content, such as high-quality photos of coffee drinks, cozy interiors, and engaging stories about their visits.
  • TikTok: Influencers who produce short, engaging videos, such as coffee-making tutorials, day-in-the-life vlogs, and fun challenges or trends that feature the coffee shop.

Content Creation Ideas

General Ideas

  • Product Highlights: Posts and stories showcasing the coffee shop's specialty drinks, pastries, and unique menu items.
  • Customer Testimonials: Featuring satisfied customers enjoying their time at the coffee shop, sharing their favorite drinks and experiences.
  • Behind-the-Scenes: Content that gives a glimpse into the daily operations, coffee-making process, and the team behind the coffee shop.

Creative Ideas

  • Coffee Art Competitions: Hosting and documenting latte art competitions, encouraging customers to participate and share their creations.
  • Study Sessions: Collaborating with student influencers to host study sessions or group meetups at the coffee shop, promoting it as a student-friendly space.
  • Themed Events: Organizing and promoting themed events, such as open mic nights, book clubs, or game nights, to attract different segments of the target audience.

By leveraging local micro-influencers and creating engaging content, the coffee shop can effectively reach and attract young professionals and students in downtown Phoenix.

Curated Influencer List
#1
TR3S LECHES CAFÉ ®
TR3S LECHES CAFÉ ®
@tres_leches_cafe
United States
AZ’s #1 Mexican Coffee Shop 📍5602 S Central (drive-thru/walk-up only) 📍1714 W Van Buren St Hours posted on highlights Preorder your drinks online! ⬇️
Followers
74.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on a Mexican coffee shop in Arizona, which aligns with the brand's product and target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.
#2
Hungry Hotline | Foodie
Hungry Hotline | Foodie
@hungryhotline
US
Becca & Justin Best food in AZ & beyond! 🍸 Email: Thehungryhotline@gmail.com
Followers
239.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on food in Arizona, which aligns with the brand's target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.
#3
eatdrinkaz
eatdrinkaz
@eatdrinkaz
US
Food focused in Arizona but traveling around the world 🌎 .
Followers
196.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on food in Arizona, which aligns with the brand's target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.
#4
Lisa | AZ Dining & Leisure 🏜️
Lisa | AZ Dining & Leisure 🏜️
@foodtherapy.az
United States
Bringing the flavors of AZ to your screen ✖️foodtherapy.az@gmail.com 🇹🇭🇺🇸🇰🇷
Followers
49.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on food in Arizona, which aligns with the brand's target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.
#5
Stephanie l Arizona Foodie
Stephanie l Arizona Foodie
@comerconsteph
United States
♥️In a romantic relationship with food 📍Reviewing all the food AZ has to offer 👀Taste tests & home cooking 💌DM to collaborate
Followers
2.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on food in Arizona, which aligns with the brand's target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.
#6
𝐉𝐞𝐧 ╱Arizona Food + Travel
𝐉𝐞𝐧 ╱Arizona Food + Travel
@foodiehand
United States
🎬 one hand for the shot, the other for the bite. ⫯ : PHX & SF | from SK 🇰🇷 ✎: foodiehand@gmail.com
Followers
56.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's ambiance, products, and events."
This influencer focuses on food in Phoenix and San Francisco, which aligns with the brand's target audience. Their content style and tone are suitable for promoting a local coffee shop, making them a good fit for the campaign.