Local micro-influencers in Phoenix, aged 18-35, active on Instagram and TikTok, with a following of 1,000-10,000. They should be young professionals or students who can create engaging content about coffee and lifestyle.

Product Positioning

The product in question is a coffee shop located in downtown Phoenix, targeting young professionals and students. The coffee shop can be positioned as a trendy, vibrant, and community-focused spot that offers high-quality coffee, a cozy atmosphere, and a perfect place for both work and socializing. Emphasizing locally sourced ingredients, unique coffee blends, and a welcoming environment can help differentiate it from other coffee shops in the area.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 22-35 who work in downtown Phoenix. They are likely to appreciate a convenient location for their morning coffee or a place to work remotely.
• Students: College and university students aged 18-25 who are looking for a comfortable place to study, meet friends, or grab a quick coffee between classes.

Illustrative examples:

• A 28-year-old marketing executive who enjoys starting her day with a specialty latte and often holds informal meetings at the coffee shop.
• A 21-year-old university student who spends afternoons studying at the coffee shop, enjoying the free Wi-Fi and the relaxed atmosphere.

Potential Influencer Matches

Local Micro-Influencers

• Food and Beverage Enthusiasts: Influencers who focus on local dining experiences, coffee culture, and food reviews. They can highlight the unique offerings and ambiance of the coffee shop.
• Lifestyle Bloggers: Influencers who share content about their daily lives, including work, study routines, and favorite local spots. They can showcase the coffee shop as a go-to place for productivity and relaxation.
• Student Influencers: College students with a significant following who can relate to the student demographic. They can promote the coffee shop as a perfect study spot.

Content Creators on Instagram and TikTok

• Instagram: Influencers who create visually appealing content, such as high-quality photos of coffee, the shop's interior, and customer experiences.
• TikTok: Influencers who create engaging short videos, such as coffee-making tutorials, day-in-the-life vlogs, and fun challenges or trends that feature the coffee shop.

Content Creation Ideas

General Ideas

• Behind-the-Scenes: Show the process of making specialty coffee drinks, from bean selection to the final pour.
• Customer Stories: Feature regular customers and their favorite drinks, sharing their personal stories and why they love the coffee shop.
• Special Events: Promote any events or promotions, such as live music nights, coffee tasting sessions, or student discounts.

Creative Ideas

• Coffee Art Challenge: Encourage influencers to create and share their best latte art, tagging the coffee shop and using a specific hashtag.
• Study with Me: Collaborate with student influencers to create "Study with Me" videos, showcasing the coffee shop as an ideal study environment.
• Morning Routine: Have lifestyle influencers include the coffee shop in their morning routine videos, highlighting the convenience and quality of the coffee.

By leveraging these strategies, the coffee shop can effectively reach and engage its target audience, creating a strong local presence and fostering a loyal customer base.