MyInfluencer
Brief

Infleuncerzy lokalni, z ciekawą historią/ogólnopolskich, ale takich, którzy pochodzą z małych miejscowości Grupa docelowa - młodzież do 18., która udziela się „kulturalnie” coś fajnego robi, żeby wśród nich promować

Lokalni influencerzy, młodzież, kreatywność, kultura, sztuka, małe miejscowości

Research Insight & Analysis

Product Positioning

A marketing campaign targeting local influencers with compelling stories can effectively position a brand as relatable and community-oriented. By focusing on influencers from small towns, the brand can tap into the authenticity and unique narratives that resonate with the youth. This approach can differentiate the brand in a crowded market, emphasizing local culture and grassroots engagement.

For new products, aligning with influencers who have a strong local following can create a sense of belonging and loyalty among the target audience. Highlighting the brand's commitment to supporting local talent and culture can also enhance its appeal.

Target Customers

The ideal customer profile consists of young individuals aged 13 to 18 who are actively engaged in cultural activities, such as arts, music, or community events. They are likely to be trendsetters within their peer groups and value authenticity and creativity.

Illustrative examples include:

  • High school students involved in theater or music clubs, who appreciate brands that support the arts.

  • Young artists from small towns sharing their work on social media, looking for platforms that celebrate local talent.

  • Community organizers who participate in local events and are influential among their peers.

Potential Influencer Matches

  1. Local Artists and Creatives
    These influencers can showcase their work and share their stories, connecting with the youth who appreciate creativity and local culture. Their authentic narratives can foster a strong emotional connection with the audience.

  2. Youth Activists
    Influencers who are involved in social causes or community initiatives can engage the target audience by promoting values that resonate with them, such as sustainability or cultural heritage.

  3. Micro-Influencers from Small Towns
    These influencers often have a dedicated and engaged following. Their relatability and authenticity can drive higher engagement rates, making them ideal for promoting products that align with their lifestyle.

Content Creation Ideas

  • Behind-the-Scenes Stories
    Share the journey of local influencers, highlighting their creative processes and the challenges they face. This can create a deeper connection with the audience.

  • Cultural Challenges
    Initiate challenges that encourage youth to showcase their talents or cultural practices, promoting engagement and participation.

  • Collaborative Projects
    Partner with influencers to create unique content, such as art installations or community events, that can be shared across social media platforms.

  • Spotlight Series
    Feature local influencers in a series that highlights their contributions to the community, fostering a sense of pride and connection among the audience.

By focusing on these strategies, the campaign can effectively engage the target audience and leverage the influence of local personalities to promote the brand.

Curated Influencer List - Searching

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