Female influencers aged 18-30 specializing in Lolita fashion, active on Instagram, TikTok, or YouTube.

Product Positioning

Lolita costumes are a niche fashion style that draws inspiration from Victorian and Rococo fashion, often characterized by elaborate dresses,etticoats, and accessories. In the existing market, these costumes can be positioned as unique, high-quality fashion items that cater to enthusiasts of alternative fashion and cosplay communities. For eCommerce brands, emphasizing the craftsmanship, authenticity, and exclusivity of these costumes can help differentiate them from mass-produced alternatives.

Target Customers

The ideal customer profile for Lolita costumes includes:

• Alternative Fashion Enthusiasts: Individuals who are unique and niche fashion styles, often seeking to express their individuality through clothing.
• Cosplay and Convention Attendees: People who attend anime, manga, and pop culture conventions, where dressing in elaborate costumes is a common practice.
• Young Adults and Teenagers: Typically aged between 16-30, who are interested in subcultures and fashion trends that allow for creative expression.

Potential Influencer Matches

• Fashion Influencers Specializing in Alternative Styles: These influencers have a dedicated following interested in unique and niche fashion trends. They can effectively showcase the Lolita costumes through styling tips and outfit inspirations.

• Cosplay Influencers: Influencers who focus on cosplay and attend conventions can reach audiences who are already interested in costume design and craftsmanship. They can demonstrate how Lolita costumes can be integrated into cosplay events.

• Lifestyle Influencers with a Focus on Subcultures: Influencers who explore various subcultures, including Lolita fashion, can introduce the costumes to a broader audience interested in cultural and fashion diversity.

Content Creation Ideas

• Styling Tutorials: Create videos or blog posts that offer tips on how to style Lolita costumes for different occasions, such as conventions, photoshoots, or themed parties.

• Behind-the-Scenes Craftsmanship: Showcase the detailed craftsmanship and design process behind the costumes, highlighting the quality and uniqueness of the products.

• User-Generated Content Campaigns: Encourage customers to share their own photos and experiences wearing the costumes, creating a community-driven content stream that can be shared on social media.

• Collaborative Photoshoots: Partner with influencers to create visually stunning photoshoots that highlight the elegance and intricacy of the costumes, potentially going viral within fashion and cosplay communities.