Music theatre enthusiasts who create vlogs, YouTube videos, and TikTok content. Located in London, UK. Active on social media platforms, particularly YouTube and TikTok. Passionate about musical theatre and able to create engaging content related to the concept album.

Product Positioning

A music theatre concept album based in London offers several positioning opportunities. It can be positioned as:

• A nostalgic experience: Appealing to fans of classic musical theatre, evoking memories of iconic London productions.
• An innovative art form: Highlighting the album's unique concept, modern musical styles, and fresh storytelling approach.
• A celebration of London: Emphasizing the album's London setting, landmarks, and cultural influences.
• An accessible entry point: Attracting new audiences to musical theatre through a contemporary and engaging medium.

Target Customers

The ideal customer profile includes:

• Musical Theatre Enthusiasts: Individuals who regularly attend musicals, listen to soundtracks, and follow industry news. Example: A 30-year-old professional who subscribes to theatre newsletters and attends West End shows monthly.
• London Culture Seekers: People interested in London's arts scene, history, and cultural experiences. Example: A 45-year-old tourist visiting London, looking for authentic cultural experiences.
• Concept Album Aficionados: Music lovers who appreciate storytelling through albums and enjoy exploring different genres. Example: A 25-year-old student who collects vinyl records and enjoys immersive musical experiences.
• Young Adults/Gen Z: Attracting a younger demographic through TikTok and YouTube, showcasing the album's modern sound and relatable themes. Example: An 18-year-old student who follows musical theatre content creators on TikTok and enjoys discovering new music.

Potential Influencer Matches

• Music Theatre Vloggers/YouTubers: These influencers can provide in-depth reviews, behind-the-scenes content, and interviews related to the album. They directly reach musical theatre enthusiasts.
• London Lifestyle Influencers: These influencers can showcase the album's connection to London, highlighting its landmarks and cultural significance. They reach culture seekers and tourists.
• TikTok Musical Theatre Creators: These influencers can create engaging short-form content, such as song snippets, dance challenges, and character portrayals. They reach a younger audience and can drive viral trends.
• Music Reviewers/Bloggers: These influencers can provide critical analysis of the album's music, lyrics, and overall concept. They reach music lovers and concept album aficionados.
• West End Performers: Collaborating with established or up-and-coming West End performers can lend credibility and generate excitement among theatre fans.

Content Creation Ideas

• General Ideas:
  • Behind-the-scenes footage of the album's creation, including interviews with the cast and creative team.
  • Music videos or lyric videos for key songs from the album.
  • Live performances or acoustic sessions featuring songs from the album.
  • Interviews with Londoners who inspired the album's characters or storylines.
  • Collaborations with other artists or influencers to create remixes or covers of songs from the album.
• Creative Ideas:
  • A TikTok challenge encouraging users to create their own interpretations of the album's characters or scenes.
  • An interactive online experience that allows users to explore the album's world and characters.
  • A series of short films or animations based on the album's songs.
  • A virtual reality experience that transports users to the album's London setting.
  • Partnering with London theatres to offer exclusive ticket packages or pre-show events for album listeners.