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Brief

"a beauty content creator who makes makeup review and unboxing video"

a beauty content creator who makes makeup review and unboxing video

Research Insight & Analysis

and skin-friendly ingredients. For new products, the brand can highlight unique selling points like innovative formulas, eco-friendly packaging, or exclusive collaborations with well-known makeup artists.

Target Customers

The ideal customer profile for this makeup product would be:

  • Age Group: Primarily 18-35 years old
  • Gender: Predominantly female, but inclusive of all genders
  • Interests: Makeup, beauty trends, skincare, fashion
  • Behavior: Active on social media, follows beauty influencers, frequently purchases beauty products online
  • Income Level: Middle to high income, willing to spend on quality beauty products

Illustrative examples of target customers:

  1. A 25-year-old woman who follows beauty trends on Instagram and YouTube, frequently buys new makeup products, and enjoys experimenting with different looks.
  2. A 30-year-old professional who prefers high-quality, long-lasting makeup for daily use and special occasions.
  3. A 22-year-old college student who loves watching makeup tutorials and reviews, and often purchases products recommended by influencers.

Potential Influencer Matches

Beauty Content Creators

These influencers specialize in makeup reviews, tutorials, and unboxing videos. They have a dedicated following of beauty enthusiasts who trust their opinions and recommendations.

Makeup Artists

Professional makeup artists who share their expertise and product recommendations can lend credibility to the brand. Their followers are often looking for professional advice and high-quality products.

Lifestyle Influencers

Influencers who cover a broad range of topics, including beauty, fashion, and wellness, can help reach a wider audience. Their followers are interested in overall lifestyle improvements and are likely to be interested in beauty products.

Micro-Influencers

Influencers with smaller but highly engaged followings can create a more personal connection with their audience. They often have a niche focus and can provide authentic and relatable content.

Content Creation Ideas

Makeup Reviews

Detailed reviews of the makeup products, highlighting their features, benefits, and performance. Comparisons with other popular products can also be included.

Unboxing Videos

Exciting unboxing videos showcasing the packaging, first impressions, and initial thoughts on the products. These videos can create anticipation and interest among viewers.

Tutorials and How-Tos

Step-by-step makeup tutorials using the products, demonstrating different looks and techniques. These can range from everyday makeup to more elaborate, creative looks.

Participating in or creating makeup challenges and trends that are popular on social media. This can increase visibility and engagement.

Behind-the-Scenes Content

Sharing behind-the-scenes content of product development, photoshoots, or collaborations with makeup artists. This can build a deeper connection with the audience and create a sense of exclusivity.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target customers, driving awareness and sales for the makeup products.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Beauty content creator for makeup reviews
Campaign Objectives
Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products.
Influencer Persona
Beauty content creators who focus on makeup reviews and unboxing videos. They should have a dedicated following interested in beauty and makeup products.
Content Themes
#MakeupReview #BeautyUnboxing #MakeupHaul
#1
Zabrena
Zabrena
@UCwQ48S6LdJVdGUM27M0oy4w
US
Honest makeup and beauty reviews, affordable drugstore makeup content. Shop my lashline here: https://www.InkyMinkyLashes.com
Followers
599.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
This influencer creates makeup and beauty content, including reviews, which aligns well with the brand's requirements. Their large following and content style make them a strong candidate.
#2
Heart Defensor
Heart Defensor
@heartdefensor
US
i just rly love unboxing things 🥲 📫: heartdefensor@select.co
Followers
4.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
The influencer focuses on unboxing and beauty content, which aligns well with the brand's requirements. Their very large following and content style make them a strong candidate.
#3
Trixie Mattel
Trixie Mattel
@UC0biFgrMdkv1hFAFLVePODQ
US
Your favorite world famous drag queen with a passion for makeup artistry, the absolute Legend, Icon, and Star Trixie Mattel! Ages 3 and Up, Accessories Sold Separately, Batteries Not Included
Followers
2.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
The influencer focuses on makeup artistry and beauty content, which aligns well with the brand's requirements. Their very large following and content style make them a strong candidate.
#4
BabsBeauty
BabsBeauty
@UCPXhP-T9ROJ8luLezbGvvhQ
My channel is all about beauty and everything that comes with it. Videos will include hair/makeup tutorials, hauls, reviews, & some fashion/accessories thrown in the mix! Don't forget to subscribe to my channel & follow me on this journey;) Business Inquiries email: babsbeauty2014@yahoo.com
Followers
415.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
The influencer has a significant following and focuses on beauty and makeup reviews, which aligns well with the brand's requirements. Their content style and tone are a good match for the brand.
#5
Cristina Pignataro
Cristina Pignataro
@makeupbycristinap
United States
On location Makeup Artist/Educator Makeup artist of 25+ years Makeup tips and tricks For bookings email: CMR150@optonline.net 💋∞
Followers
24.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
This influencer is a professional makeup artist with extensive experience, making them a great fit for detailed makeup reviews and tutorials. Their content style and audience align well with the brand's needs.
#6
Morgan Turner
Morgan Turner
@UCCnngeLwoZCSSuSs9ePuDqA
US
Full-time Luxury Makeup Youtuber 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Professional Wedding Makeup Artist 💋
Followers
315.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty content creators who specialize in makeup reviews and unboxing videos. Ideal influencers should have a strong presence in the beauty niche and create engaging content related to makeup products."
This influencer has a large following and focuses on luxury makeup reviews and new releases, making them a strong fit for the brand's campaign.