Education influencers who engage with college-bound students or current college freshmen. They should have a strong presence in the education niche and create content related to college life, tips, and advice.

Product Positioning

The product in question is a college freshman tips ebook. This ebook can be positioned as a valuable resource for incoming college students who are looking to navigate their first year successfully. The ebook can cover various topics such as study tips, time management, socializing, budgeting, and mental health. Positioning it as a comprehensive guide that addresses the common challenges faced by freshmen can make it appealing to both students and their parents.

Target Customers

The ideal customer profile for this ebook includes:

• Incoming College Freshmen: Students who are about to start their first year of college and are looking for guidance and tips to make the transition smoother.
• Parents of College Freshmen: Parents who want to provide their children with resources to help them succeed in their first year of college.
• High School Seniors: Students in their final year of high school who are preparing for college and want to get a head start on understanding what to expect.

Illustrative examples:

• A high school senior named Sarah who is anxious about starting college and wants to be well-prepared.
• A parent named John who is looking for resources to help his son transition smoothly into college life.
• A college freshman named Alex who is struggling with time management and looking for tips to improve.

Potential Influencer Matches

Education Influencers

These influencers focus on educational content and can provide valuable insights and tips to their audience. They often have a following of students and parents who are interested in academic success.

College Lifestyle Influencers

These influencers share their college experiences, including study tips, dorm life, and social activities. They can relate to the target audience and provide authentic recommendations.

Studygram Influencers

These influencers create content around studying, productivity, and organization. Their audience is typically students who are looking for ways to improve their academic performance.

YouTube Content Creators

YouTube is a popular platform for educational content. Influencers who create videos about college life, study tips, and personal development can effectively promote the ebook.

Content Creation Ideas

General Ideas

• How-to Guides: Create content that provides step-by-step guides on various topics covered in the ebook, such as time management or budgeting.
• Personal Stories: Share personal experiences and challenges faced during the first year of college and how the ebook can help overcome them.
• Q&A Sessions: Host Q&A sessions where influencers answer questions from their audience about college life and promote the ebook as a helpful resource.

Creative Ideas

• Challenges: Create a "College Freshman Challenge" where influencers document their first week of college and share tips from the ebook.
• Collaborations: Partner with multiple influencers to create a series of videos or posts that cover different aspects of college life, each promoting a specific section of the ebook.
• Giveaways: Host a giveaway where followers can win a free copy of the ebook by sharing their own college tips or experiences.

By leveraging these types of influencers and content ideas, the ebook can reach a wide audience of incoming college freshmen and their parents, providing them with valuable tips and guidance for a successful first year.